Roughneck

Roughneck Market Overview

According to in-store data from Grips Intelligence, Roughneck was tracked across Menards and Amazon from January 1 to September 30, 2026. Distribution is heavily concentrated, with menards.com accounting for 97.2% of year-to-date revenue and Amazon contributing just 2.8%. The brand's average product price sits at $17.28, edging up 0.9% across the tracked period to roughly $17.69 in the most recent month. Revenue, however, has moved in the opposite direction, declining 6.4% overall and falling a sharper 21.0% month over month in the latest period. That combination of modest price gains against a steeper sales decline suggests volume softness rather than pricing pressure is driving Roughneck's recent trajectory.