Roughneck

Roughneck Market Overview

According to Grips Intelligence in-store data tracked between January 1 and June 30, 2026, Roughneck sold at an average product price of $16.35 across the period. During the second quarter (April 1 to June 30, 2026), Roughneck's revenue grew 39.3% month-over-month, contributing to overall revenue growth of 32.5% since the start of the tracked period. Menards.com accounted for a dominant 99.7% share of Roughneck's revenue, underscoring its concentration on a single retail channel. Meanwhile, the brand's average selling price softened to $15.92, down 8.9% versus the prior month and 10.3% overall, suggesting pricing pressure even as sales volume climbed.