GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026, Roughneck demonstrates an extremely concentrated retail strategy, with menards.com commanding 99.7% of the brand's total revenue share. The brand's average product price sits at $16.10, reflecting a modest 3.6% increase over the tracked period. However, Roughneck has faced notable headwinds, with overall revenue declining 23.9% during the same timeframe. Despite the revenue pressure, the brand maintains a accessible price point that positions it competitively within its category at Menards, its near-exclusive retail partner. These trends suggest Roughneck's market performance is closely tied to a single-retailer distribution model, making its partnership with Menards a critical factor to monitor.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 24% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Roughneck on Menards.
REVENUE SHARE
Revenue distribution across tracked retailers for Roughneck.