GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's and Amazon from January 1 to September 30, 2026, PURPLE LEAF carries an average product price of $678.07. Home Depot is the brand's dominant retail channel at 55.2% of year-to-date revenue, followed by Lowe's at 38.1%, while Amazon contributes just 6.7%. That concentration leaves roughly 93% of revenue dependent on two home-improvement retailers, a notable risk profile for a brand of this scale. Momentum has cooled sharply in the most recent quarter, with revenue falling 44.8% month over month and 49.2% across the tracked period. At the same time, average selling price climbed 23.9% to $771.32 and is up 17.0% overall, suggesting a shift toward higher-ticket assortment even as volume contracts.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 49% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for PURPLE LEAF on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for PURPLE LEAF.
BY REVIEW COUNT
Across 362K ratings on 3 channels, PURPLE LEAF averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 362K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$129.99
Price
$606K
Revenue
$1,132.22
Price
$383K
Revenue
$1,860.00
Price
$173K
Revenue
$269.78
Price
$149K
Revenue
$975.09
Price
$135K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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