GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's, and Amazon from January to April 2026, PURPLE LEAF demonstrated exceptional momentum with revenue surging over 400% during the period. Home Depot dominated as the brand's primary retail channel, commanding 68.4% of total revenue share, followed by Lowe's at 28.7% and Amazon capturing just 3.0%. The brand's average product price sat at $808.88, reflecting a premium positioning across all three retailers. Month-over-month revenue growth reached 74.2% in the most recent period, signaling strong seasonal acceleration heading into spring. Notably, Lowe's carried the brand's highest-priced offerings, with select products listed at nearly $6,000, while Home Depot maintained the broadest mid-to-high range assortment.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 401% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for PURPLE LEAF on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for PURPLE LEAF.
BY REVIEW COUNT
Across 136K ratings on 3 retailers, PURPLE LEAF averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 136K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$1,059.00
Price
$205K
Revenue
$129.99
Price
$151K
Revenue
$380.54
Price
$54K
Revenue
$889.01
Price
$51K
Revenue
$183.85
Price
$47K
Revenue
TO PURPLE LEAF
