GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's, and Amazon from January 1 to July 31, 2026, PURPLE LEAF's revenue base is heavily concentrated in home improvement retail. Home Depot accounts for 56.9% of year-to-date revenue, with Lowe's contributing 37.2% and Amazon just 5.9%, leaving the brand dependent on two big-box relationships. The average selling price sits at $711.07, a premium positioning that spans everything from sub-$150 accessories to five-figure-adjacent large-format items above $5,000. Momentum has weakened notably, with revenue down 27.6% month over month and 48.6% across the tracked timeseries period from May through July. Pricing, however, has held firm, with the most recent monthly average of $664.67 up 2.5% sequentially and essentially flat over the full period, suggesting the decline is volume-driven rather than the result of discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 49% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for PURPLE LEAF on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for PURPLE LEAF.
BY REVIEW COUNT
Across 343K ratings on 3 channels, PURPLE LEAF averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 343K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
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$956.70
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$392.74
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$1,860.00
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$149.99
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$329.99
Price
Revenue
$89.99
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