GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to June 30, 2026 across Home Depot, Lowe's, and Amazon, PURPLE LEAF generated the majority of its revenue at homedepot.com with a 62.1% share, followed by lowes.com at 33.3% and Amazon at just 4.6%. The brand's average product price sat at $723.68 across the tracked period. Momentum softened in the second quarter, with revenue declining 8.3% and average price falling 23.5% over the timeseries window. This pricing compression is notable given the brand's premium positioning, where top-selling items at Home Depot and Lowe's reached average prices near $5,500 to nearly $6,000. Together, these Grips Intelligence datapoints point to a retailer-concentrated brand navigating pressure on both volume and price heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 24% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for PURPLE LEAF on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for PURPLE LEAF.
BY REVIEW COUNT
Across 280K ratings on 3 channels, PURPLE LEAF averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 280K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,460.42
Price
$175K
Revenue
$5,747.69
Price
$167K
Revenue
$1,654.00
Price
$144K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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