PURPLE LEAF

PURPLE LEAF Market Overview

PURPLE LEAF, a privately held brand operated by PURPLE LEAF INC, generated its in-store sales across three tracked retail channels between January 1 and August 31, 2026, according to Grips Intelligence brick-and-mortar data. Home Depot dominates the brand's footprint with 56.5% of year-to-date revenue, followed by Lowe's at 37.3%, while Amazon accounts for just 6.1%. The average product price sits at $694.37, though monthly pricing has trended softer, easing 6.2% month-over-month to $622.88 and declining 3.8% across the June–August timeseries window. Revenue has also cooled, slipping 8.1% versus the prior month and falling 33.4% over the same three-month stretch. That concentration in two big-box home improvement retailers, paired with a wide realized price range spanning roughly $130 to over $5,700 per item, makes PURPLE LEAF's channel mix and premium positioning the key variables to watch heading into the off-season.