GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Amazon, and Home Depot from January 1 to September 30, 2026 shows Purple, a brand operated by Purple Innovation, Inc. (NASDAQ: PRPL), concentrating the overwhelming majority of its sales at a single retailer. Lowe's accounted for 78.8% of year-to-date revenue, dwarfing Amazon at 11.6% and Home Depot at 9.6%, leaving the brand heavily dependent on one partner. Revenue momentum has been positive, rising 7.9% across the tracked period and gaining a further 5.0% month over month in the most recent reading. Pricing, however, has moved the other way, with the average selling point easing 5.4% to $291.39 against a period-wide average of $362.98. Taken together, the Grips Intelligence figures point to volume-led growth achieved at a softening price, a dynamic worth monitoring as channel mix remains so narrow.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Purple on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Purple.
BY REVIEW COUNT
Across 2.48M ratings on 3 channels, Purple averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.48M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$198.70
Price
$3.71M
Revenue
$242.42
Price
$1.26M
Revenue
$141.96
Price
$954K
Revenue
$127.65
Price
$547K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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