Purple

Purple Market Overview

According to in-store data from Grips Intelligence, Purple generated the majority of its revenue through Lowes.com, which accounted for 57.7% of total revenue share across tracked retailers (Lowes.com, HomeDepot.com, and Amazon) during Q1 2026 (January–March). HomeDepot.com followed as the second-largest channel at 27.9%, while Amazon captured 14.4% of revenue share, suggesting Purple's distribution strategy leans heavily toward home improvement retailers. The brand's average product price stood at $391.25, with average pricing climbing 12.7% over the quarter, indicating a notable shift toward higher-priced items. Overall revenue grew 16.7% during the same period, pointing to positive sales momentum despite the rising price trend. These dynamics position Purple as a brand successfully balancing price increases with sustained revenue growth across its key retail partners.