GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Amazon, and Home Depot between January 1 and August 31, 2026, Purple — operated by Purple Innovation, Inc. (NASDAQ: PRPL) — commands an average product price of $354.16. Distribution is heavily concentrated, with lowes.com accounting for 75.8% of year-to-date revenue, well ahead of Amazon at 12.6% and homedepot.com at 11.5%. Momentum has softened over the period, with revenue down 27.7% and average price down 15.4% from earlier highs. More recently, the trend has stabilized somewhat: revenue ticked up 1.7% month over month and average price rose 3.3% to $335.53. The combination of retailer concentration and price compression suggests Purple's near-term performance remains closely tied to a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Purple on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Purple.
BY REVIEW COUNT
Across 3.04M ratings on 3 channels, Purple averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.04M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$208.19
Price
$768K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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