GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data tracking Lowe's, Home Depot, and Amazon from January 1 to June 30, 2026, Purple Innovation (NASDAQ: PRPL) generated the vast majority of its revenue through lowes.com, which held a commanding 69.9% share, followed by homedepot.com at 19.3% and Amazon at 10.8%. The brand's average product price across these channels was $363.17, and notably the average selling price surged 32.2% over the tracked period, reaching $423.58 in a single month reflecting a 22.8% month-over-month increase. Despite this pricing strength, overall revenue softened by 3.8% during the period, including a 3.1% month-over-month decline. This shift toward higher-priced offerings aligns with the brand's growing weight in premium price points, evidenced by top-selling items on Lowe's ranging up to $6,822.94 for a Rejuvenate Firm King mattress. Grips Intelligence data suggests a strategic tilt toward premium positioning even as top-line revenue faced modest pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 32% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Purple on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Purple.
BY REVIEW COUNT
Across 4.19M ratings on 3 channels, Purple averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 4.19M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$209.00
Price
$2.95M
Revenue
$29.99
Price
$1.13M
Revenue
$249.00
Price
$1.06M
Revenue
$159.00
Price
$878K
Revenue
$209.00
Price
$650K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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