GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Amazon, Lowe's, and Home Depot from January to February 2026, Purple demonstrated strong momentum with overall revenue growing 12.4% over the observed period, highlighted by an impressive 42.9% month-over-month surge. Lowe's emerged as the dominant sales channel, commanding 54.4% of Purple's revenue share, followed by Home Depot at 31.7% and Amazon at 13.9%. The brand's average product price rose 2.9% over the period to $384.27, reflecting a pricing strategy that balances accessibility with premium offerings. Purple's significant presence on home improvement retail platforms like Lowe's and Home Depot, which together account for over 86% of tracked revenue, underscores the brand's strong positioning in the home improvement retail ecosystem. The combination of rising average prices and accelerating revenue growth suggests Purple is successfully expanding its market reach while maintaining pricing power heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 12% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Purple on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Purple.
BY REVENUE
$209.00
Price
$1.49M
Revenue
