GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Purple across Lowe's, Home Depot and Amazon from January 1 to July 31, 2026 shows a highly concentrated retail footprint, with lowes.com accounting for 73.8% of year-to-date revenue versus 14.6% at homedepot.com and 11.6% at Amazon. The brand, operated by Purple Innovation, Inc. (NASDAQ: PRPL), posted an average product price of $364.20 across the period. Momentum has weakened recently, with revenue falling 29.3% month over month and 31.5% overall across the May–July timeseries window. Pricing has been similarly volatile, as the average price of $363.98 in the latest month marked a 14.1% monthly decline even though it remains up 5.6% over the tracked period. The spread between channels is stark, ranging from sub-$250 pillows and accessories on Amazon to Lowe's assortment reaching nearly $6,823.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Purple on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Purple.
BY REVIEW COUNT
Across 2.92M ratings on 3 channels, Purple averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.92M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$208.19
Price
$771K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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