GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking three major retailers—Lowes.com, HomeDepot.com, and Amazon—from January to April 2026, Purple demonstrated strong momentum with an overall revenue growth of 11.6% during the period. Lowes.com dominated as Purple's primary retail channel, commanding a significant 65.3% share of total revenue, followed by HomeDepot.com at 23.5% and Amazon at 11.2%. The brand's average product price rose 7.3% over the tracked period, reaching $474.40 by the most recent month, signaling a notable shift toward higher-priced offerings. Purple's average product price across all retailers stood at $432.05, reflecting its positioning in the premium segment of the market. This upward pricing trend, combined with double-digit revenue growth, suggests Purple is successfully executing a premiumization strategy across its retail distribution network.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 14% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 18% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Purple on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Purple.
BY REVIEW COUNT
Across 1.68M ratings on 3 retailers, Purple averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 1.68M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$209.00
Price
$2.05M
Revenue
$247.79
Price
$940K
Revenue
$29.99
Price
$727K
Revenue
$157.73
Price
$708K
Revenue
