GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across menards.com, homedepot.com and Amazon, Pulsar — a brand under Seiko Group Corporation (TSE: 8050) — carried an average product price of $261.54. Channel concentration is the defining feature of its footprint, with menards.com accounting for 73.3% of year-to-date revenue, homedepot.com 21.7% and Amazon just 4.9%. Momentum has softened over the period, with revenue down 27.3% overall and a further 0.9% month-over-month decline in the most recent reading. Pricing, by contrast, moved the other way, rising 8.3% across the window to reach $305.49 in the latest month, a 9.6% monthly increase. The combination of firmer average prices and falling revenue points to unit-volume pressure rather than discounting as the driver of the brand's recent trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pulsar on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Pulsar.
BY REVENUE
Pulsar sells 27% online and 73% offline. Online runs through 2 channels; offline through 1. Online share has moved from 19% in Apr to 38% in Aug.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 32K ratings on 3 channels, Pulsar averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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