GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across menards.com, homedepot.com and Amazon shows Pulsar — a brand under Seiko Group Corporation (TSE: 8050) — concentrating the vast majority of its sales in a single retail channel. Menards accounts for 71.5% of year-to-date revenue, with Home Depot contributing 23.2% and Amazon just 5.3%, leaving the brand heavily dependent on one partner. Average product price sits at $267.46 year-to-date, though the most recent month tracked reached $316.03, up 3.8% month over month and 13.6% over the measured period. That pricing strength has not translated into top-line momentum, as revenue fell 34.4% month over month and is down 35.1% across the tracked window. The combination of rising average prices and sharply declining revenue suggests softer unit velocity rather than weakening price realization.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 35% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Pulsar on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pulsar.
BY REVENUE
Pulsar sells 29% online and 71% offline. Online runs through 2 channels; offline through 1. Online share has moved from 21% in May to 48% in Sep.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 30K ratings on 3 channels, Pulsar averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
