GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Home Depot and Amazon from January 1 to July 31, 2026 shows Pulsar, a brand within Japan's Seiko organization (TSE: 8050), operating with a highly concentrated retail footprint. Menards accounts for 73.7% of year-to-date revenue, with Home Depot contributing 21.0% and Amazon just 5.1%, leaving the brand heavily dependent on a single account. Average product price sits at $257.90 for the period, and the most recent month tracked came in higher at $278.61 despite a slight 1.5% month-over-month dip. Pricing has trended firmly upward, rising 20.3% across the measured window, suggesting a shift toward higher-value assortments or reduced discounting. Revenue, however, has moved the other way, falling 26.6% month-over-month and 19.6% overall, indicating that stronger price realization has not offset softening unit demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Pulsar on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pulsar.
BY REVENUE
Pulsar sells 26% online and 74% offline. Online runs through 2 channels; offline through 1. Online share has moved from 41% in Mar to 28% in Jul.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 33K ratings on 3 channels, Pulsar averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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