ProWood

ProWood Market Overview

ProWood, a brand under UFP Industries (NASDAQ: UFPI), generated the vast majority of its tracked revenue through Home Depot, which held an 82.9% channel share between January 1 and August 31, 2026, according to in-store data from Grips Intelligence. Lowe's accounted for 15.3% of revenue over the same period, while Ace Hardware contributed just 1.9%, underscoring a heavily concentrated retail footprint across the three tracked channels. The brand's average product price sat at $35.55 year to date, though monthly pricing softened to $28.02 — a 17.8% month-over-month decline and a 16.2% drop across the June through August window. Revenue followed a similar trajectory, falling 14.6% month over month and 8.1% over the three-month trend period. Together, the parallel declines in price and revenue suggest a promotional or seasonal mix shift rather than volume-driven growth.