According to Grips Intelligence data spanning January 1 to June 30, 2026 across in-store retail channels including Home Depot, Lowe's, and Ace Hardware, ProWood—a brand of UFP Industries (NASDAQ: UFPI)—saw overall revenue edge up 1.4% while its average product price fell sharply by 30.9% to $41.71 over the period. Home Depot dominated ProWood's channel mix, capturing an 88.7% share of revenue, followed by Lowe's at 9.4% and Ace Hardware at just 1.8%. In the most recent tracked stretch, momentum softened, with revenue declining 14.6% versus the prior month and average price slipping another 5.9% to $33.43. Among top sellers at Home Depot, higher-ticket items such as an Adjustable Black Aluminum Deck Gate ($244.09) and a Southern Yellow Pine Deck Stair Railing Kit ($150.94) anchored the premium end of the assortment. Together, these Grips Intelligence figures point to steady top-line resilience paired with notable price compression across ProWood's retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 31% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for ProWood on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ProWood.
BY REVENUE
ProWood sells 92% online and 8% offline. Online runs through 2 channels; offline through 2. Online share has moved from 98% in Feb to 82% in Jun.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 272K ratings on 3 channels, ProWood averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 272K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$150.94
Price
$101K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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