GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, ProWood generated the vast majority of its revenue through Home Depot, which accounted for 92.2% of total revenue share from January to May 2026, followed by Lowe's at 6.1% and Ace Hardware at 1.8%. The brand's average product price during this period stood at $44.73, though pricing trended downward with a 26.2% overall decrease in average price. Despite the declining price point, ProWood demonstrated strong sales momentum with revenue growing 51.7% over the tracked period. This combination of aggressive pricing and dominant retail positioning at Home Depot suggests ProWood is actively expanding its market reach across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 52% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for ProWood on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ProWood.
BY REVENUE
ProWood sells 95% online and 5% offline. Online runs through 2 channels; offline through 2. Online share has moved from 99% in Jan to 88% in May.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 227K ratings on 3 channels, ProWood averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 227K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$146.83
Price
$72K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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