GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Home Depot, Lowe's, and Ace Hardware, ProWood — a brand under UFP Industries (NASDAQ: UFPI) — shows a heavily concentrated retail footprint. Home Depot alone accounts for 78.6% of year-to-date revenue, with Lowe's contributing 19.6% and Ace Hardware trailing at just 1.7%. The average product price sits at $32.86, though pricing has compressed sharply, falling 18.7% over the tracked period to roughly $27.71 in the most recent month. Overall revenue is down 3.4% across the period, signaling that lower price points have not fully offset softer demand. Momentum is improving at the margin, however, with the latest month delivering 13.2% revenue growth versus the prior month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for ProWood on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ProWood.
BY REVENUE
ProWood sells 82% online and 18% offline. Online runs through 2 channels; offline through 2.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 286K ratings on 3 channels, ProWood averages 4.0★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.0
/ 5
From 286K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$152.82
Price
$75K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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