GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across acehardware.com and homedepot.com, Primitive Planters generates the overwhelming majority of its revenue from a single retail partner. Ace Hardware accounts for 88.9% of year-to-date revenue, leaving Home Depot with just 11.1% — a concentration that leaves the brand heavily exposed to one account's shelf decisions. Revenue has softened over the tracked period, declining 9.0% overall and slipping a further 1.8% in the most recent month. Pricing has held relatively steady, with the average product price at $16.10 year-to-date and $16.23 in the latest month, up 1.4% month-over-month but down 1.5% across the full period. Together, the figures point to a volume-driven slowdown rather than a pricing problem, suggesting distribution breadth is the more pressing growth lever.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Primitive Planters on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Primitive Planters.
BY REVENUE
Primitive Planters sells 11% online and 89% offline. Online runs through 1 channel; offline through 1.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 2.62K ratings on 2 channels, Primitive Planters averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 2.62K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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