GRIPS CUSTOMERS & RESEARCH PARTNERS
Primitive Planters generated 89% of its revenue through Ace Hardware and the remaining 11% through Home Depot, according to in-store data from Grips Intelligence covering January 1 to June 30, 2026. Across both offline retail channels tracked, overall revenue declined 23.4% during the period, with a sharper 28.2% month-over-month drop in the most recent measured month. Despite the softening revenue, the brand's average product price rose 3.1% over the period to reach $16.12. Home Depot's assortment featured products ranging from roughly $6 to $22, spanning multiple hanger styles and hardware items. The combination of steep revenue contraction alongside a rising average price signals a shifting mix in the brand's offline performance during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Primitive Planters on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Primitive Planters.
BY REVENUE
Primitive Planters sells 11% online and 89% offline. Online runs through 1 channel; offline through 1. Online share has moved from 6% in Feb to 12% in Jun.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 3.59K ratings on 2 channels, Primitive Planters averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 3.59K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO PRIMITIVE PLANTERS