Primitive Planters

Primitive Planters Market Overview

According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across acehardware.com and homedepot.com, Primitive Planters generates the overwhelming majority of its revenue — 87.2% — through Ace Hardware, with Home Depot accounting for the remaining 12.8%. The brand, operated by privately held Primitive Planters, LLC, maintains an average product price of $16.12, positioning it firmly in the accessible mid-tier of its category. Revenue momentum has softened notably, declining 21.9% over the tracked timeseries period and slipping a further 7.4% month over month. Pricing, by contrast, has held remarkably steady, ending flat at 0.0% change overall despite a 2.9% monthly dip to $16.01. The concentration risk implied by a single channel driving nearly nine-tenths of sales suggests distribution expansion could be a meaningful lever for reversing the revenue trend.