GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Primitive Planters generates nearly 90% of its revenue share through Ace Hardware, with Home Depot accounting for the remaining 10.1%. The brand's average product price sits at $16.12, with a recent 4.2% month-over-month price increase observed in the latest tracking period. However, Primitive Planters has faced notable revenue headwinds, with overall revenue declining 20.3% over the tracked period. These trends suggest the brand maintains a strong retail foothold at Ace Hardware but may need to address softening demand or expand its retail distribution to stabilize growth.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 20% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Primitive Planters on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Primitive Planters.
BY REVENUE
Primitive Planters sells 10% online and 90% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 1% in Jan to 17% in May.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 3.01K ratings on 2 retailers, Primitive Planters averages 4.4★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.4
/ 5
From 3.01K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE