GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Primitive Planters generates nearly 90% of its revenue share through Ace Hardware, with Home Depot accounting for the remaining 10.1%. The brand's average product price sits at $16.12, with a recent 4.2% month-over-month price increase observed in the latest tracking period. However, Primitive Planters has faced notable revenue headwinds, with overall revenue declining 20.3% over the tracked period. These trends suggest the brand maintains a strong retail foothold at Ace Hardware but may need to address softening demand or expand its retail distribution to stabilize growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Primitive Planters on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Primitive Planters.
BY REVENUE
Primitive Planters sells 11% online and 89% offline. Online runs through 1 channel; offline through 1. Online share has moved from 1% in Jan to 19% in May.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 3.03K ratings on 2 channels, Primitive Planters averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 3.03K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis