Newhouse Lighting

Newhouse Lighting Market Overview

According to Grips Intelligence in-store data tracked across homedepot.com, lowes.com, Amazon and acehardware.com from January 1 to August 31, 2026, Newhouse Lighting — an in-house brand of San Leandro-based Adamax, Inc. — generated the majority of its revenue through the two largest home improvement retailers. Home Depot led with a 43.3% share of year-to-date revenue, closely followed by Lowe's at 38.9%, leaving Amazon at 13.2% and Ace Hardware at just 4.6%. Momentum has been positive over the June–August window, with revenue up 13.8% month over month and 26.6% across the period overall. Pricing has firmed as well, with the average price reaching $26.49 in the most recent month, a 5.3% monthly increase and a 3.5% rise over the quarter, against a year-to-date average of $28.59. The combination of rising volumes and higher realized prices suggests the brand is gaining shelf traction without relying on discounting.