Newhouse Lighting

Newhouse Lighting Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot, Lowe's, Amazon, and Ace Hardware shows Newhouse Lighting, a brand of privately held Adamax, Inc., concentrating the vast majority of its sales in two retailers. Home Depot accounts for 48.6% of year-to-date revenue and Lowe's a further 35.8%, leaving Amazon at 11.2% and acehardware.com at just 4.3%. Revenue has been volatile, rising 11.0% month over month in the most recent period but falling 37.6% overall across the May–July timeseries window. Average selling price tells a similar story, easing to $25.25 in the latest month and declining 19.7% over the tracked period, against a $29.29 year-to-date average. The combination of retailer concentration and sustained price erosion suggests margin pressure is the key variable to watch heading into the back half of 2026.