Grips Intelligence in-store data covering January 1 through August 31, 2026 across Lowe's and Home Depot shows Mont Alpi, an owned brand of the privately held BBQGuys since September 2025, operating at a premium average price point of $7,273.55. Distribution is heavily concentrated, with Lowe's accounting for 97.6% of year-to-date revenue and Home Depot contributing just 2.3%. Momentum has cooled sharply in the most recent stretch, with revenue down 90.5% month over month and 74.4% across the tracked summer period. Average selling price has softened alongside it, falling 27.1% month over month to $4,869.88 and 31.7% overall. The pricing gap between the two retailers is notable, as Lowe's assortment reaches nearly $13,900 on top listings while Home Depot's best sellers cluster between roughly $3,700 and $7,500.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 74% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 32% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mont Alpi on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Mont Alpi.
BY REVENUE
$3,754.62
Price
$68K
Revenue
$7,453.27
Price
$52K
Revenue
$6,758.92
Price
$41K
Revenue
$4,829.01
Price
$34K
Revenue
$3,899.03
Price
$31K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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