GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and acehardware.com from January 1 to August 31, 2026, MEATER — operated as part of Traeger, Inc. (NYSE: COOK) — carried an average product price of $126.34. Channel concentration is extreme, with Amazon accounting for 94.3% of year-to-date revenue and acehardware.com contributing the remaining 5.3%. Revenue momentum softened over the period, declining 15.6% overall and falling a steeper 37.2% in the most recent month versus the prior one. Pricing moved in the opposite direction, rising 7.6% across the period to reach $131.86 in the latest month, a 4.6% month-over-month increase. That divergence between climbing average prices and contracting revenue suggests unit volumes are under more pressure than the headline revenue figures alone imply.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for MEATER on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for MEATER.
BY REVENUE
MEATER sells 95% online and 5% offline. Online runs through 1 channel; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 601K ratings on 2 channels, MEATER averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 601K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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