GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Magic Bullet—owned by parent company De'Longhi Group (BIT: DLG)—generated the vast majority of its in-store revenue through a single channel, with De'Longhi trading on the Borsa Italiana under the ticker DLG. Across the January 1–June 30, 2026 period tracked on Amazon and homedepot.com, Amazon commanded a dominant 98.3% revenue share versus just 1.6% for homedepot.com. Overall revenue declined 16.3% across the tracked window, signaling notable softening in the brand's offline performance. The average product price also slipped, falling 5.4% overall to roughly $40.33 by the most recent month, a 5.7% month-over-month decrease. These Grips Intelligence datapoints suggest Magic Bullet is contending with both revenue and pricing pressure despite its near-total reliance on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Magic Bullet on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Magic Bullet.
BY REVIEW COUNT
Across 1.38M ratings on 2 channels, Magic Bullet averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.38M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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