GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1, 2026 through August 31, 2026 shows Magic Bullet, a brand under De'Longhi Group-owned Capital Brands Holdings (Euronext Milan: DLG), operating at an average product price of $42.00. Channel concentration is extreme, with Amazon accounting for 98.3% of year-to-date revenue and homedepot.com contributing just 1.7%. Momentum has weakened considerably over the June–August timeseries window, with revenue falling 14.9% month over month and 34.8% across the full period. Pricing has held far steadier than volume, with the average selling price slipping only 1.4% month over month to $40.34 and 1.5% overall. That divergence suggests the revenue contraction is being driven by demand and unit velocity rather than discounting, leaving the brand's near-total reliance on a single retail channel as its key exposure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 35% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Magic Bullet on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Magic Bullet.
BY REVIEW COUNT
Across 1.35M ratings on 2 channels, Magic Bullet averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.35M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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