GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to September 30, 2026, Magic Bullet — a brand under De'Longhi Group's Capital Brands Holdings (Euronext Milan: DLG) — maintains an average product price of $37.14. Channel concentration is extreme, with Amazon accounting for 97.7% of year-to-date revenue and homedepot.com contributing just 2.3%. Momentum turned sharply positive in the most recent tracked month, when revenue climbed 29.1% versus the prior month, lifting overall revenue 5.2% across the July–September timeseries window. Pricing moved in a similar direction late in the period, with the average price rising 4.0% month-over-month to $36.64. That late gain was not enough to offset earlier softness, however, leaving average price down 2.5% over the quarter and signaling that volume, rather than price, drove the recent revenue upswing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Magic Bullet on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Magic Bullet.
BY REVIEW COUNT
Across 1.35M ratings on 2 channels, Magic Bullet averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.35M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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