Maax

Maax Market Overview

According to in-store data from Grips Intelligence, Maax generated the largest share of its revenue through Menards (44.6%), followed by Lowe's (29.9%) and Home Depot (25.5%) during Q1 2026 across these three major home improvement retailers. The brand's average product price stood at $518.31, reflecting a diverse portfolio spanning entry-level options around $210 at Lowe's to premium shower kits exceeding $5,000 at Home Depot. Notably, Maax experienced a 19.0% revenue decline over the quarter, accompanied by a 20.6% drop in average price, suggesting increased promotional activity or a shift toward lower-priced products. Menards' leading revenue share position is particularly noteworthy given that Home Depot and Lowe's are typically dominant in this retail space. These trends indicate that Maax may be adjusting its pricing strategy to maintain competitiveness across all three retail partners heading into the spring season.