Maax

Maax Market Overview

According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Menards, Lowe's and Home Depot, Maax — a brand of MAAX Bath Inc., a subsidiary of privately held American Bath Group — held essentially flat revenue, slipping just 0.3% over the period. Menards leads the brand's channel mix at 41.7% of revenue, ahead of Lowe's at 33.0% and Home Depot at 25.3%, indicating an unusually balanced three-retailer footprint. The average product price across the tracked shelves came in at $501.86, up a marginal 0.3% year to date. Monthly momentum was far more volatile, however, with revenue falling 36.9% month over month and average price dropping 23.6% to $468.83 in the most recent period. That gap between stable year-to-date totals and sharp monthly swings suggests promotional cycles and assortment mix — from sub-$250 alcove tubs at Lowe's to $1,800-plus shower wall kits at Home Depot — are the key drivers to watch.