GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Menards, Lowe's and Home Depot shows Maax, a brand under privately held American Bath Group, maintaining a balanced three-way retail footprint rather than relying on a single partner. Menards leads with a 39.9% revenue share, followed closely by Lowe's at 35.0% and Home Depot at 25.0%. The brand's average product price sits at $486.18 year to date, though the most recent monthly reading came in lower at $453.88, a 0.7% decline over the tracked window. Revenue has softened 4.6% across the period, but the latest month returned to growth with a 2.0% month-over-month gain. Price positioning varies sharply by retailer, with Lowe's assortment anchored by sub-$250 items and Menards and Home Depot carrying lines priced above $1,200.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Maax on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Maax.
BY REVENUE
Maax sells 27% online and 73% offline. Online runs through 2 channels; offline through 2.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 98K ratings on 3 channels, Maax averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 98K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$843.96
Price
$315K
Revenue
$1,852.21
Price
$233K
Revenue
$709.00
Price
$202K
Revenue
$1,399.00
Price
$179K
Revenue
$1,719.00
Price
$179K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis