Maax

Maax Market Overview

According to Grips Intelligence in-store data tracked across Menards, Lowe's and Home Depot between January 1 and August 31, 2026, Maax — a brand of MAAX Bath Inc., a subsidiary of privately held American Bath Group — shows a distinctly three-way split in its retail footprint. Menards leads with 40.8% of year-to-date revenue share, followed by Lowe's at 33.9% and Home Depot at 25.2%, leaving no single retailer with a controlling position. The average selling price across the tracked period sits at $494.01, though the most recent month came in lower at $459.27 after a marginal 0.5% month-over-month uptick. That figure reflects a steeper 22.8% decline in average price over the measured window, pointing to a shift in mix toward lower-priced assortments. Revenue has followed a similar path, slipping 6.5% month-over-month and 41.0% overall across the period.