Lifetime

Lifetime Market Overview

According to Grips Intelligence in-store data tracked across Home Depot, Lowe's and Amazon between January 1 and August 31, 2026, Lifetime generates the majority of its revenue through a single retail partner, with homedepot.com accounting for 62.7% of year-to-date sales. Lowe's contributes a further 24.4%, while Amazon trails at 12.9%, leaving the brand's performance closely tied to big-box home improvement demand. The average product price sits at $340.47 year-to-date, though the most recent monthly reading of $317.52 points to a 4.4% decline over the tracked period despite a 4.1% month-over-month uptick. Revenue has been broadly softer, falling 13.4% across the measurement window even as the latest month edged up 0.9%. The price spread is notably wide, ranging from sub-$150 items on Amazon to multi-thousand-dollar assortments at Lowe's, indicating a portfolio that spans both impulse and considered purchases.