GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across homedepot.com, lowes.com and Amazon, Lifetime commands an average product price of $328.45, placing it firmly in the premium tier of its competitive set. Distribution is heavily concentrated, with Home Depot accounting for 64.5% of year-to-date revenue, Lowe's contributing 22.8% and Amazon trailing at 12.7%. Momentum softened over the July–September window, with overall revenue down 10.4% across the quarter and the most recent month falling 11.6% versus the prior month. Pricing moved in the same direction, with the average selling price easing 5.0% over the period to $293.19, an 8.1% month-over-month decline. The combination of softer revenue and lower realized pricing suggests promotional pressure at the retailer level rather than a pure demand shift, a dynamic worth monitoring as the channel mix remains so dependent on a single home-improvement retailer.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Lifetime on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Lifetime.
BY REVIEW COUNT
Across 1.42M ratings on 3 channels, Lifetime averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 1.42M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,999.00
Price
$1.66M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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