GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's, and Amazon from January 1 to July 31, 2026, Lifetime's revenue declined 18.0% over the period, including a 13.9% month-over-month drop in the most recent month. Home Depot is by far the brand's largest channel at 62.3% of year-to-date revenue, with Lowe's contributing 26.4% and Amazon accounting for the remaining 11.3%. Pricing has softened alongside demand, with the average selling price falling 9.9% overall to $305.37, an 8.4% decrease versus the prior month. The brand's year-to-date average product price of $344.24 places it firmly in the premium tier of its categories. Best-selling items skew heavily toward high-ticket assortments, with top Lowe's and Home Depot listings ranging from roughly $1,200 to more than $3,600 in average price.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Lifetime on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Lifetime.
BY REVIEW COUNT
Across 1.22M ratings on 3 channels, Lifetime averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 1.22M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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