GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Amazon, Home Depot, and Lowe's, Lifetime generates a commanding 79.9% of its online revenue through homedepot.com, making it the brand's dominant retail channel by a wide margin. Amazon accounts for 16.3% of revenue share, while lowes.com trails at just 3.7%, indicating a highly concentrated distribution strategy. The brand's average product price sits at $226.17, reflecting a premium positioning across its retail footprint. Notably, Lifetime's overall revenue declined 19.4% over the tracked period, suggesting potential seasonal softness or shifting consumer demand heading into early 2026. Despite the revenue dip, average pricing showed resilience with a 4.9% month-over-month increase in the most recent period, pointing to sustained pricing power even amid lower sales volume.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 19% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Lifetime on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Lifetime.
BY REVENUE
