GRIPS CUSTOMERS & RESEARCH PARTNERS
Lifetime's in-store performance, tracked by Grips Intelligence across Home Depot, Lowe's, and Amazon from January 1 to June 30, 2026, saw revenue decline 3.8% over the period, with a further 4.9% month-over-month drop in the most recent month. According to Grips Intelligence, Home Depot dominated the sales mix at 64.0% of revenue share, well ahead of Lowe's at 26.3% and Amazon at just 9.7%. The average product price sat at $338.02, though pricing softened notably, falling 9.0% across the period. This price erosion suggests competitive or promotional pressure weighing on both revenue and positioning during the tracked window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Lifetime on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Lifetime.
BY REVIEW COUNT
Across 1.53M ratings on 3 channels, Lifetime averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 1.53M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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