GRIPS CUSTOMERS & RESEARCH PARTNERS
KingCord, a brand within The MIBRO Group under Richelieu Hardware (TSX: RCH), generated the bulk of its tracked sales through a single retail partner, according to Grips Intelligence in-store data spanning January 1 to September 30, 2026 across Menards and Home Depot. Menards accounted for roughly 90% of year-to-date revenue, with Home Depot contributing the remaining 10%. Revenue softened over the July–September window, declining 8.8% month-over-month and 17.0% across the quarter. Average selling price moved in the opposite direction, rising 10.6% over the same period to $7.38, even as it ticked down 1.2% in the most recent month. The brand's blended average product price of $6.85 reflects a heavy skew toward lower-priced Menards items, which sit well below the triple-digit price points seen in its Home Depot assortment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for KingCord on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for KingCord.
BY REVENUE
KingCord sells 10% online and 90% offline. Online runs through 1 channel; offline through 1.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 932 ratings on 2 channels, KingCord averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 932 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$123.88
Price
$16K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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