Home/Insights/Brands/KingCordProduct Intelligence - 2026 YTD USA

KingCord

300K+

Products Sold, Jan to Aug 2026

300+

# Offline Stores

$6.65

Avg. Price

4.4

Avg. Rating

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KingCord Market Overview

KingCord, a brand of The MIBRO Group under Richelieu Hardware (TSX: RCH), generated the vast majority of its tracked sales through Menards, which accounted for 90.9% of year-to-date revenue versus 9.1% at Home Depot, according to Grips Intelligence in-store data spanning January 1 to August 31, 2026 across both retail channels. Revenue softened over the summer, falling 9.0% month over month and 25.6% across the three-month window from June through August 2026. Average selling prices moved in the opposite direction, rising 11.9% in the latest month to $7.46 and gaining 9.0% overall during the same period. That price strength contrasts with a blended average product price of $6.65 for the year to date, suggesting a shift in mix toward higher-priced items. The two channels also differ sharply in assortment positioning, with Home Depot's leading items priced well into the double and triple digits while top Menards listings cluster near $3.55.

Revenue Share by Channel
Data covers Menards, Home Depot

KingCord's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 26% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

KingCord's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 9% from Jun to Aug.

Average price

Absolute values in $

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KingCord's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for KingCord on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

KingCord's channels

REVENUE SHARE

Revenue distribution across tracked channels for KingCord.

Channels by revenue share

Distribution in %

KingCord's online vs offline revenue split

BY REVENUE

KingCord sells 9% online and 91% offline. Online runs through 1 channel; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

9%

91%

Offline

Online channels

9%

HomeDepot.com

Offline channels

91%

Menards stores

KingCord's customer ratings

BY REVIEW COUNT

Across 951 ratings on 2 channels, KingCord averages 4.4. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 951 ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for KingCord

BY REVENUE

Home Depot
Home Depot
#11/2 in. x 300 ft. Nylon Marine-Grade Double Twin Braid Rope, White

$222.64

Price

$46K

Revenue

#25/8 in. x 200 ft. Polypropylene Multi-Filament Solid Braid Derby Rope, Red/White

$115.01

Price

$19K

Revenue

#31/2 in. x 250 ft. White Twisted Nylon Rope

$132.38

Price

$7.4K

Revenue

#45/8 in. x 200 ft. Polypropylene Twisted Rope 3-Strand, Brown/Unmanila

$82.31

Price

$7.4K

Revenue

#51/4 in. x 1,200 ft. Polypropylene Twisted Rope 3-Strand, Brown/Unmanila

$83.98

Price

$6K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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