GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, KingCord generated the vast majority of its revenue through Menards, which accounted for 91.1% of total revenue share between January and May 2026, with Home Depot capturing the remaining 8.9%. The brand maintained an accessible average product price of $6.58 across both tracked retailers during this period. KingCord demonstrated strong momentum with revenue growing 19.5% over the March to May 2026 timeframe. Meanwhile, average pricing remained notably stable, increasing just 0.6% over the same period, suggesting that the revenue growth was primarily driven by volume rather than price adjustments. This combination of dominant retailer concentration at Menards and accelerating sales velocity positions KingCord as a brand worth watching in the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 20% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for KingCord on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for KingCord.
BY REVENUE
KingCord sells 9% online and 91% offline. Online runs through 1 retailer; offline through 1.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 754 ratings on 2 retailers, KingCord averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 754 ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$102.29
Price
$10K
Revenue