KingCord, a brand of The MIBRO Group under Richelieu Hardware (TSX: RCH), generated the vast majority of its tracked sales through Menards, which accounted for 90.9% of year-to-date revenue versus 9.1% at Home Depot, according to Grips Intelligence in-store data spanning January 1 to August 31, 2026 across both retail channels. Revenue softened over the summer, falling 9.0% month over month and 25.6% across the three-month window from June through August 2026. Average selling prices moved in the opposite direction, rising 11.9% in the latest month to $7.46 and gaining 9.0% overall during the same period. That price strength contrasts with a blended average product price of $6.65 for the year to date, suggesting a shift in mix toward higher-priced items. The two channels also differ sharply in assortment positioning, with Home Depot's leading items priced well into the double and triple digits while top Menards listings cluster near $3.55.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for KingCord on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for KingCord.
BY REVENUE
KingCord sells 9% online and 91% offline. Online runs through 1 channel; offline through 1.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 951 ratings on 2 channels, KingCord averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 951 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$115.01
Price
$19K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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