GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon and Best Buy, Keychron demonstrates a heavily concentrated retail footprint, with Amazon commanding 97.6% of the brand's total revenue share. The brand's average product price sits at $89.46, though its top-selling models on Amazon are positioned significantly higher, ranging from $134.99 to $249.99. Revenue experienced a 2.9% decline over the tracked period, suggesting a slight cooling in consumer demand. Despite the revenue dip, Keychron's average price trended upward by 2.2%, indicating a possible shift toward premium product mix or reduced discounting activity.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Keychron on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Keychron.
BY REVIEW COUNT
Across 95K ratings on 2 retailers, Keychron averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 95K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$144.99
Price
$960K
Revenue
$144.99
Price
$393K
Revenue
$249.99
Price
$166K
Revenue
$144.99
Price
$118K
Revenue
