GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon and Best Buy, Keychron carried an average selling price of $87.61. Revenue distribution was heavily concentrated, with Amazon accounting for 98.3% of tracked sales versus just 1.7% at Best Buy. Momentum was mixed over the May–July window: revenue rose 14.4% month over month in the latest period yet finished 3.5% lower across the quarter. Pricing softened over the same stretch, with the average price easing 2.0% month over month to $83.42 and declining 6.2% overall. Top-listed items on Amazon spanned a wide range, from roughly $84.51 up to $244.77, pointing to a catalog that stretches well above the brand's blended average price point.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Keychron on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Keychron.
BY REVIEW COUNT
Across 98K ratings on 2 channels, Keychron averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 98K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$144.99
Price
$1.05M
Revenue
$144.99
Price
$291K
Revenue
$244.77
Price
$119K
Revenue
$84.51
Price
$110K
Revenue
$239.99
Price
$79K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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