Keychron

Keychron Market Overview

Grips Intelligence in-store data covering the period from January 1 to September 30, 2026 shows Keychron operating with an average product price of $82.24. Channel concentration is extreme, with Amazon accounting for 99.1% of year-to-date revenue, leaving virtually no diversification across tracked retail channels. Across the July–September 2026 timeseries, revenue grew 11.6% overall, though the most recent month slipped 0.4% against the prior period. Pricing moved in the opposite direction, with the average selling price falling 3.2% over the same stretch to $78.41, a 4.8% month-over-month decline that suggests growth is being supported in part by softer price points. The brand's best-performing listings skew well above that average, with the K10 HE and K2 HE lines carrying average prices between $122 and $142, pointing to a premium tier that has yet to shift the overall price mix upward.