Kate and Laurel

Kate and Laurel Market Overview

According to Grips Intelligence data tracking Home Depot, Lowe's, and Amazon from January to February 2026, Kate and Laurel demonstrates a heavily concentrated retail distribution strategy, with Home Depot commanding a dominant 84.9% share of the brand's revenue, followed by Lowe's at 12.9% and Amazon at just 2.2%. The brand experienced strong early-year momentum, with overall revenue growing 42.6% over the tracked period. Kate and Laurel maintains a premium positioning with an average product price of $123.35, which itself saw a 6.4% increase during the period. Notably, the brand's top-selling products at Home Depot carry significantly higher average price points—ranging from approximately $122 to $250—compared to its Amazon assortment, where prices skew lower between $65 and $115. This pricing disparity across channels, combined with Home Depot's overwhelming revenue share, suggests that Kate and Laurel's growth is primarily driven by the home improvement retail channel rather than the broader e-commerce marketplace.