Ivation

Ivation Market Overview

According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across lowes.com, homedepot.com, Amazon, and Newegg, Ivation commands an average product price of $158.23. Lowe's is the clear anchor channel, accounting for 52.1% of year-to-date revenue, more than double Home Depot's 20.3% share. Amazon contributes 18.1% and Newegg rounds out the mix at 9.5%, giving the brand a notably retailer-weighted distribution profile rather than a marketplace-led one. Momentum has softened recently, with revenue down 39.8% month over month in the most recent period and off 32.8% overall across the July–September timeseries window. Average selling price has held essentially flat over the full period at 0.0% change, despite a 6.3% monthly dip to $152.66, suggesting the decline is volume-driven rather than the result of discounting.