Ivation

Ivation Market Overview

According to Grips Intelligence data, Ivation generated the largest share of its online revenue through Amazon (45.8%) during the January–February 2026 period, followed by Lowes.com (33.6%) and HomeDepot.com (16.0%), with Newegg contributing a modest 4.6%, based on tracking across these four major retailers. The brand's average product price stood at $149.96, though pricing trended upward with a notable 16.9% month-over-month increase in the most recent period. Despite this rising average price, Ivation's overall revenue declined by 17.9% over the trailing three-month window, suggesting that higher prices may be impacting purchase volume. The combination of a contracting revenue trend alongside increasing prices signals a potentially challenging demand environment for the brand heading into spring 2026. Retailers like Lowes.com and Home Depot together account for nearly half of Ivation's online revenue, underscoring the brand's strong presence in the home improvement channel.