GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Best Buy and acehardware.com between January 1 and September 30, 2026, iFixit — a privately held, founder-owned business — maintained an average product price of $38.37. Amazon dominates the brand's distribution footprint with 81.7% of year-to-date revenue, leaving Best Buy at 16.1% and acehardware.com at just 1.7%. That concentration means iFixit's trajectory is effectively tied to a single retail channel, a notable risk factor for a brand with limited diversification. Revenue has slipped 2.7% across the measured period, though the most recent month showed a modest 1.0% month-over-month recovery. Pricing has softened in parallel, with the average selling price down 4.0% month-over-month to $38.28 and 2.4% lower overall, suggesting promotional pressure or a shift toward lower-ticket items in the assortment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for iFixit on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for iFixit.
BY REVENUE
iFixit sells 82% online and 18% offline. Online runs through 1 channel; offline through 2.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 360K ratings on 3 channels, iFixit averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 360K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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