GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, iFixit maintains a strong retail presence with Amazon commanding a dominant 79.2% share of the brand's revenue, followed by Best Buy at 17.7% and Ace Hardware at 1.7%. The brand's average product price during this period stood at $39.12, though pricing showed a downward trend with an overall 8.3% decrease observed across the tracked timeframe. Revenue also experienced a decline of 5.3% over the period, suggesting potential headwinds in consumer demand or increased competitive pressure. Despite these challenges, iFixit's concentrated distribution strategy across three major retailers indicates a focused approach to market coverage. The data highlights an opportunity for iFixit to diversify its retail footprint and stabilize pricing to drive renewed growth momentum.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 5% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for iFixit on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for iFixit.
BY REVENUE
iFixit sells 81% online and 19% offline. Online runs through 1 retailer; offline through 2.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 273K ratings on 3 retailers, iFixit averages 4.8★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.8
/ 5
From 273K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
