GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Amazon, Best Buy, and Ace Hardware, iFixit maintains a strong online retail presence with Amazon commanding a dominant 70.7% share of the brand's revenue. Best Buy accounts for a notable 25.6% of revenue, making it the second most important channel, while Ace Hardware captures a modest 2.6%. The brand's average product price sits at $32.00, with pricing trending upward by 3.9% over the observed period. Despite steady pricing, iFixit experienced a significant revenue decline of 32.2%, suggesting softening demand or seasonal headwinds heading into early 2026. These dynamics point to a brand that is heavily reliant on Amazon for distribution while facing near-term topline pressure that warrants close monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 32% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for iFixit on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for iFixit.
