GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, acehardware.com, lowes.com, and homedepot.com shows Hyde, a brand owned and operated by privately held Magellan Technology Inc., maintaining a diversified retail footprint with an average product price of $19.41. Amazon accounts for the majority of tracked revenue at 52.4%, while acehardware.com contributes a notable 24.9%, underscoring the brand's strength in specialty hardware retail. Lowe's and Home Depot round out the mix at 14.6% and 8.1% respectively, giving Hyde meaningful exposure across all major big-box channels. Revenue grew 4.4% over the tracked period despite a 9.6% month-over-month decline in the most recent reporting month. Average selling price moved in the opposite direction late in the period, rising 5.4% month-over-month to $20.65 even as it settled 3.5% lower across the full span.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Hyde on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Hyde.
BY REVENUE
Hyde sells 75% online and 25% offline. Online runs through 3 channels; offline through 1.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 144K ratings on 4 channels, Hyde averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 144K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$48.31
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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