GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot, Menards and Lowe's from January 1 to August 31, 2026 shows Handi Treads, a brand of privately held HandiProducts, concentrating the majority of its sales at a single retailer, with homedepot.com accounting for 59.5% of year-to-date revenue. Menards follows at 34.1%, while Lowe's contributes just 6.2%, leaving the brand heavily exposed to shifts in two key accounts. Revenue softened over the summer, falling 10.5% month over month and 16.8% across the June-to-August window. Pricing moved in the opposite direction, with the average selling price rising 3.5% over the same period to $19.65, against a year-to-date average of $19.30. The combination of rising prices and declining revenue suggests unit volumes are contracting faster than headline sales figures imply.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Handi Treads on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Handi Treads.
BY REVENUE
Handi Treads sells 66% online and 34% offline. Online runs through 2 channels; offline through 1.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 1.41K ratings on 3 channels, Handi Treads averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.41K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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