GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Good Directions generated 76.2% of its revenue share through homedepot.com between January and March 2026, making it the brand's dominant retail channel across the three tracked retailers (Home Depot, Lowe's, and Amazon). The brand's average product price stood at $123.36 during the period, though its highest-priced items at Home Depot — including premium vinyl cupolas — reached well above $2,000. Lowe's accounted for 12.7% of revenue share, narrowly edging out Amazon at 11.1%, indicating a strong brick-and-mortar retail presence for the brand. Notably, Good Directions saw a 22.1% month-over-month revenue increase in the most recent month of the quarter, paired with a 27.1% rise in average price, suggesting a shift toward higher-value product sales. Despite this late-quarter momentum, overall revenue declined 30.8% across the full Q1 2026 period, pointing to a challenging start to the year.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 30% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Good Directions on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Good Directions.
TO GOOD DIRECTIONS
