GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, homedepot.com, and lowes.com from January to February 2026, Good Directions maintains a strong retail presence with Home Depot commanding a dominant 77.4% share of the brand's online revenue, while Amazon and Lowe's each account for 11.3%. The brand's average product price sits at $119.60, though pricing varies dramatically across retailers, with Home Depot listings reaching upwards of $2,400 for premium items compared to entry-level products on Amazon priced under $60. Notably, the brand experienced a significant revenue decline of 38.2% over the tracked period, suggesting seasonal softness or shifting consumer demand. The average selling price also saw a 4.6% overall decrease, indicating potential promotional activity or a mix shift toward lower-priced products. These trends highlight both the brand's heavy reliance on Home Depot as its primary sales channel and the pricing challenges it faces heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 38% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Good Directions on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Good Directions.
