GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to June 30, 2026 across Home Depot, Lowe's, and Amazon, Good Directions—a privately held company owned by President Michael Lodato and based in Danbury, Connecticut—saw overall revenue decline 17.3% over the period. Home Depot led the brand's channel mix with a 52.2% revenue share, followed by Lowe's at 29.9% and Amazon at 17.9%. The average product price stood at $131.13, though pricing softened notably, decreasing 11.6% across the tracked timeframe. This price erosion coincided with the revenue pullback, signaling potential margin and demand pressures heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Good Directions on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Good Directions.
BY REVIEW COUNT
Across 82K ratings on 3 channels, Good Directions averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 82K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,098.00
Price
$36K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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