GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Good Directions generated revenue across three tracked retail channels — Home Depot, Lowe's and Amazon — between January 1 and August 31, 2026. Home Depot accounted for the largest share of year-to-date revenue at 47.4%, followed by Lowe's at 34.3%, while Amazon contributed a comparatively modest 18.3%. The brand's average product price sat at $141.39 for the period, though monthly pricing proved volatile, falling 18.9% month-over-month to $132.45 before ending the window 3.2% higher overall. Revenue followed a softer path, declining 23.3% in the most recent month tracked and finishing down 6.0% across the summer timeseries from June through August 2026. That divergence between rising average prices and contracting revenue points to a mix shift toward fewer, higher-ticket transactions, with premium assortment at Lowe's and Home Depot reaching the $1,100–$1,550 range.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Good Directions on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Good Directions.
BY REVIEW COUNT
Across 77K ratings on 3 channels, Good Directions averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 77K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,098.00
Price
$36K
Revenue
$1,139.70
Price
$31K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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