Forno

Forno Market Overview

According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to September 30, 2026, Forno — a brand within privately held CTM Group — generates the overwhelming majority of its measured revenue through a single retail partner. Home Depot accounts for 93% of year-to-date revenue, leaving Lowe's with just 7%, a concentration that leaves the brand heavily exposed to one account's shelf decisions. Average product price sits at $1,982.77, positioning Forno firmly in the premium tier of the categories it competes in. Momentum has softened over the most recent quarter, with revenue down 19.2% month over month and 30.4% overall, while average price slipped 10.3% to $1,892.94 and 9.5% across the period. The top-selling assortment skews toward high-ticket multi-piece bundles, including a five-piece package averaging $10,406.09, suggesting discounting on larger baskets may be contributing to the price erosion.