GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Lowes.com, HomeDepot.com, and Amazon from January to February 2026, Flash Furniture generated the majority of its online revenue through Lowes.com, which accounted for a dominant 69.3% revenue share, followed by HomeDepot.com at 23.5% and Amazon at just 7.0%. The brand experienced strong momentum during this period, with overall revenue growing 34.9% alongside a notable 19.9% increase in average product price. Flash Furniture's average product price stood at $171.89, though pricing varied significantly by retailer, with Lowe's featuring higher-priced bundles and multi-packs compared to Amazon's more budget-friendly individual items. The brand's heavy reliance on home improvement retailers over Amazon highlights a distinctive distribution strategy that sets Flash Furniture apart in the competitive online furniture landscape. This combination of rising revenue and increasing average prices suggests strengthening demand and potential premiumization of the brand's online product mix heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 35% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 20% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Flash Furniture on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Flash Furniture.
BY REVENUE
$179.94
Price
$165K
Revenue
