GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Ace Hardware, Home Depot, and Lowe's from January 1 to June 30, 2026, Flame King—a private company backed by Main Street Capital, with no publicly traded ticker of its own—generated an average product price of $61.62. Flame King is a private company, and Main Street Capital has invested in it. Amazon led revenue share at 39.3%, followed by acehardware.com at 28.2%, homedepot.com at 20.0%, and lowes.com at 12.5%. Over the April 1 to June 30, 2026 timeseries period, the brand's overall revenue declined 11.4%, with the most recent month falling 23.8% versus the prior month. Average price also softened, decreasing 8.1% overall to $55.37, an 8.4% month-over-month drop.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Flame King on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Flame King.
BY REVENUE
Flame King sells 74% online and 26% offline. Online runs through 3 channels; offline through 1. Online share has moved from 56% in Feb to 71% in Jun.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 533K ratings on 4 channels, Flame King averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 533K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.43
Price
$591K
Revenue
$178.50
Price
$366K
Revenue
$76.86
Price
$269K
Revenue
$40.08
Price
$256K
Revenue
$35.45
Price
$240K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
