GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Home Depot and Lowe's, Fehom holds an average product price of $251.43, positioning it in the mid-to-upper price segment of its category. Home Depot dominates as Fehom's primary sales channel, accounting for 72.4% of the brand's revenue share, while Lowe's captures the remaining 27.6%. Notably, Fehom experienced a strong 30.1% month-over-month revenue increase in the most recent month, signaling growing consumer demand. However, the brand's average price has seen a modest 3.6% decline over the tracked period, which may suggest promotional activity or competitive pricing adjustments. Overall, Fehom's heavy reliance on Home Depot as its leading retailer presents both a strength in channel focus and a potential risk in distribution concentration.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 10% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Fehom on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Fehom.