Duluth Forge

Duluth Forge Market Overview

According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Lowe's, Home Depot, and Amazon, Duluth Forge's revenue held roughly flat, dipping just 0.4% over the period while sliding 12.4% in the most recent month tracked. Lowe's and Home Depot together drove the vast majority of sales, commanding a combined 89.1% revenue share at 46.1% and 43.0% respectively, with Amazon accounting for the remaining 10.9%. Grips Intelligence data also shows the brand's average product price climbed 31.9% over the reporting window, reaching $686.71 in the peak month after a 26.3% month-over-month jump. This pricing momentum, alongside an average product price of $484.33, suggests a meaningful shift toward higher-value products even as overall revenue stayed steady. The concentration of sales in home-improvement retail channels underscores where Duluth Forge's demand is anchored during the first half of 2026.