Duluth Forge

Duluth Forge Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 across Lowe's, Home Depot, and Amazon shows Duluth Forge, a brand of the privately held Factory Buys Direct, concentrating the vast majority of its sales within two retail partners. Lowe's accounts for 52.4% of year-to-date revenue and Home Depot a close 43.6%, leaving Amazon with just 4.1% share. Revenue momentum has been strong heading into the heating season, growing 129.9% month over month and 172.1% across the tracked timeseries window of July through September. That growth came alongside softer pricing, with the average selling price slipping 12.9% month over month to $617.80 and down 13.4% over the period, against a year-to-date average of $635.76. The combination of accelerating revenue and declining average price suggests volume gains are being driven by mid-tier assortment rather than premium placements, which carry list prices above $1,000 at both leading retailers.