GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to July 31, 2026 across Lowe's, Home Depot and Amazon, Duluth Forge generated an average product price of $565.43. Shelf presence is concentrated at the two home improvement giants, with lowes.com accounting for 47.7% of year-to-date revenue and homedepot.com a close 43.8%, leaving Amazon with just 8.5%. Momentum accelerated over the May–July window, where revenue climbed 57.1% month over month and 37.9% across the period overall. Pricing moved in tandem, with the average selling price rising 31.3% over the same stretch to reach $713.63, up 3.9% versus the prior month. That combination of rising volume and richer basket value suggests the brand is gaining traction at the premium end of its assortment rather than discounting for share.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 38% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 31% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Duluth Forge on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Duluth Forge.
BY REVIEW COUNT
Across 9.2K ratings on 3 channels, Duluth Forge averages 3.8★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.8
/ 5
From 9.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
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$1,199.99
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$405.18
Price
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$149.99
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$329.99
Price
Revenue
$89.99
Price
Revenue
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