GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Duluth Forge generated an average product price of $427.85 across major retailers during Q1 2026 (January–March), with sales tracked at Lowe's, Home Depot, and Amazon. Lowe's led as the dominant retail channel, capturing 43.3% of Duluth Forge's revenue share, followed closely by Home Depot at 38.7% and Amazon trailing at 18.0%. Despite its strong retail presence, the brand experienced a significant revenue decline of 49.7% over the tracked period. Notably, average prices trended upward by 9.7% during the same timeframe, suggesting a possible shift toward higher-priced product sales even as overall volume contracted. This divergence between rising prices and falling revenue signals a potentially challenging demand environment for Duluth Forge heading into the spring season.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 50% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 10% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Duluth Forge on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Duluth Forge.
BY REVENUE
$1,018.49
Price
$301K
Revenue
$406.46
Price
$217K
Revenue
$270.25
Price
$206K
Revenue
$1,533.67
Price
$104K
Revenue
TO DULUTH FORGE
