Duluth Forge

Duluth Forge Market Overview

According to in-store data from Grips Intelligence, Duluth Forge generated revenue across three major retailers between January and April 2026, with Lowe's leading at 44.7% revenue share, followed by Home Depot at 38.4%, and Amazon capturing 16.9%. The brand's average product price stood at $437.51, though this figure saw a notable 20.4% increase over the tracked period. Despite the rising average price, Duluth Forge experienced a significant 33.9% decline in overall revenue during this timeframe. The price growth was particularly sharp in the most recent month, climbing 16.1% compared to the prior month, suggesting a shift toward higher-priced product sales or pricing adjustments. These dynamics point to an evolving market position for Duluth Forge, where fewer units sold at higher price points are reshaping the brand's revenue profile across its retail partners.