Duluth Forge

Duluth Forge Market Overview

Grips Intelligence in-store data covering January 1 through August 31, 2026 across Lowe's, Home Depot, and Amazon shows Duluth Forge, a brand of the family-owned Factory Buys Direct, generating revenue growth of 86.0% over the tracked period, including an 18.4% month-over-month gain in the most recent month. Lowe's accounts for the majority of brand revenue at a 51.9% share, with Home Depot close behind at 42.7% and Amazon contributing just 5.4%. That near-even split between the two home improvement giants leaves the brand heavily dependent on big-box shelf space rather than marketplace channels. Pricing remains firmly in the premium tier, with an average product price of $627.19 year-to-date and a recent monthly average of $709.84. Average price has risen 3.4% across the period despite a slight 0.5% dip in the latest month, suggesting growth is being driven by volume and mix rather than discounting.