GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Droll Yankees generated the majority of its revenue through Amazon, which accounted for 88.3% of total revenue share between January and April 2026, followed by homedepot.com at 10.5% and acehardware.com at 1.1%. The brand's average product price during this period stood at $121.40, reflecting a premium positioning in its category. Notably, Droll Yankees experienced strong momentum with revenue growing 53.5% over the tracked period, signaling increasing consumer demand. Despite this revenue surge, the brand's average price decreased by 9.7%, suggesting possible promotional activity or shifts in product mix toward more accessible price points. Amazon's dominant share highlights the brand's heavy reliance on a single retailer for the vast majority of its sales volume.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 54% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Droll Yankees on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Droll Yankees.
