GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1, 2026 through September 30, 2026 across Amazon and homedepot.com, Droll Yankees — a brand within Woodstream Corporation's portfolio — generated the overwhelming majority of its revenue through a single channel. Amazon accounted for 75.3% of year-to-date revenue, while homedepot.com contributed the remaining 24.0%, underscoring a heavily concentrated distribution mix. The average product price registered $108.56 across the tracked period, positioning the brand in the premium tier of its competitive set. Momentum weakened notably in the July–September window, with revenue falling 54.7% month-over-month and declining 61.4% over the full timeseries period. Pricing also softened during the quarter, dipping 11.2% month-over-month to $100.32, though the overall average price held relatively steady with just a 1.1% decrease.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 61% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Droll Yankees on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Droll Yankees.
BY REVIEW COUNT
Across 46K ratings on 2 channels, Droll Yankees averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 46K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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