GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Droll Yankees generated the majority of its revenue through Amazon, which accounted for 84.9% of total revenue share, with homedepot.com capturing the remaining 14.1%. The brand experienced strong momentum during the tracked period, with overall revenue growing 55.8% across these retailers. Despite this revenue surge, the average product price trended downward, declining 13.6% over the period to settle at approximately $118.48. Month-over-month revenue growth remained healthy at 11.8%, suggesting sustained consumer demand. The combination of declining prices and rising revenue indicates that Droll Yankees may be successfully leveraging competitive pricing strategies to drive higher sales volume across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 56% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Droll Yankees on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Droll Yankees.
BY REVIEW COUNT
Across 66K ratings on 2 retailers, Droll Yankees averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 66K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
