GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Droll Yankees saw overall revenue decline 0.8% across the January 1 to June 30, 2026 period spanning Amazon, homedepot.com, and acehardware.com, with a sharper 11.4% month-over-month drop in the most recent tracked month. Amazon dominates the brand's distribution, capturing 78.9% of revenue share, followed by homedepot.com at 20.1% and acehardware.com at just 1.0%. The average product price held steady at roughly $116.60 across the full period, though it edged up 2.7% month-over-month to $113.04 in the latest data. As a privately held brand, Droll Yankees is not publicly traded, so no stock ticker applies. These trends underscore the brand's heavy reliance on a single channel, a key consideration for its offline retail strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Droll Yankees on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Droll Yankees.
BY REVIEW COUNT
Across 64K ratings on 3 channels, Droll Yankees averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 64K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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