GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1, 2026 through August 31, 2026 shows Droll Yankees operating at a premium average product price of $110.08. Amazon dominates the brand's channel mix with 78.1% of year-to-date revenue, while homedepot.com accounts for the remaining 21.3%. Momentum has weakened over the summer months, with revenue falling 14.3% month-over-month in the most recent period tracked. On a cumulative basis, revenue declined 32.4% across the June–August timeseries window, signaling a notable seasonal or competitive drag. Pricing, by contrast, has held steady at roughly flat (down 0.2%) over the same stretch, with the latest monthly average of $112.83 marking a 10.9% sequential increase.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Droll Yankees on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Droll Yankees.
BY REVIEW COUNT
Across 54K ratings on 2 channels, Droll Yankees averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 54K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
