GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Dixon generated an average product price of $4.71 across four major retailers tracked between January and May 2026. Amazon dominated Dixon's revenue share at 47.0%, followed by Lowes.com at 36.2%, with Menards.com and Newegg capturing 8.8% and 7.9% respectively. Notably, Dixon experienced strong overall revenue growth of 17.7% during the tracked period, signaling increasing demand across its retail channels. Average pricing also trended upward with a 25.3% overall increase, suggesting a shift toward higher-value product sales or strategic price adjustments. This combination of rising revenue and expanding average prices positions Dixon as a brand gaining meaningful momentum in its category.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 25% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dixon on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Dixon.
BY REVENUE
Dixon sells 64% online and 36% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 68% in Jan to 71% in May.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 299K ratings on 4 retailers, Dixon averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 299K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
