GRIPS CUSTOMERS & RESEARCH PARTNERS
Dixon captured meaningful in-store retail momentum in the first half of 2026, according to Grips Intelligence data tracking offline sales across Lowe's, Amazon, Newegg, and Menards from January 1 to June 30, 2026. Owned by publicly traded parent F.I.L.A. – Fabbrica Italiana Lapis ed Affini (BIT: FILA), the brand saw overall revenue grow 25.6% over the period, with the most recent month rising 8.4% versus the prior month. Its average product price climbed 20.8% across the period to reach $6.80, signaling a clear premiumization trend. Lowe's led distribution with a 46.1% revenue share, followed by Amazon at 37.6%, together accounting for more than four-fifths of tracked sales. This combination of rising volumes and higher price points points to strengthening demand and pricing power heading into the second half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 21% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Dixon on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Dixon.
BY REVENUE
Dixon sells 67% online and 33% offline. Online runs through 3 channels; offline through 2. Online share has moved from 60% in Feb to 77% in Jun.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 300K ratings on 4 channels, Dixon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 300K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.35
Price
$24K
Revenue
$9.49
Price
$20K
Revenue
$5.53
Price
$14K
Revenue
$26.68
Price
$11K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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