GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Dixon across Lowe's, Amazon, Newegg and Menards from January 1 to September 30, 2026, giving a nine-month read on the brand's retail footprint. Lowe's is the clear anchor at 54.3% of year-to-date revenue, with Amazon contributing 36.9% and Newegg and Menards splitting the remaining 8.6%. The average product price sits at $6.46, though pricing has softened 6.1% over the tracked period, including a 5.9% month-over-month dip to $6.43. Revenue has been broadly flat overall at -0.9%, but the most recent month fell 10.6% against the prior month, pointing to near-term pressure. The brand sits under Italy's F.I.L.A. – Fabbrica Italiana Lapis ed Affini (Borsa Italiana: FILA), which lends a listed-parent lens to these channel and pricing shifts.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Dixon on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Dixon.
BY REVENUE
Dixon sells 78% online and 22% offline. Online runs through 3 channels; offline through 2.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 314K ratings on 3 channels, Dixon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 314K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$5.94
Price
$44K
Revenue
$33.17
Price
$21K
Revenue
$8.32
Price
$18K
Revenue
$12.77
Price
$13K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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