GRIPS CUSTOMERS & RESEARCH PARTNERS
Dixon, a brand operated under Italy-listed parent F.I.L.A. (Borsa Italiana: FILA), posted steady momentum in Grips Intelligence in-store data tracked across Lowe's, Amazon, Newegg and Menards from January 1 to August 31, 2026. Lowe's is the brand's dominant outlet at 52.8% of year-to-date revenue, with Amazon contributing 36.2% and the remaining 10.9% split between Newegg and Menards. Revenue rose 10.6% month over month in the most recent period and finished 2.8% higher across the summer window. Pricing also firmed, with the average selling price reaching $6.93 in the latest month, up 1.4% sequentially and 1.8% over the tracked period, against a year-to-date average of $6.28. The combination of rising revenue and rising price points suggests Dixon is gaining shelf traction without relying on discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dixon on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Dixon.
BY REVENUE
Dixon sells 73% online and 27% offline. Online runs through 3 channels; offline through 2. Online share has moved from 65% in Apr to 80% in Aug.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 310K ratings on 4 channels, Dixon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 310K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$6.21
Price
$25K
Revenue
$25.34
Price
$20K
Revenue
$9.28
Price
$20K
Revenue
$5.33
Price
$20K
Revenue
$13.63
Price
$15K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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