GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across acehardware.com and homedepot.com, Designers Edge maintains an average product price of $44.81. Ace Hardware dominates as the brand's primary retail channel, commanding a significant 73.3% revenue share compared to Home Depot's 26.7%. Notably, the brand's average price has seen a substantial 37.1% increase over the tracked period, signaling a potential shift toward higher-value product offerings. However, this upward pricing trend coincides with a notable 43.0% decline in overall revenue during the same timeframe, suggesting possible volume trade-offs. These dynamics point to a brand navigating a challenging balance between premium positioning and maintaining sales momentum in the competitive hardware retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 38% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Designers Edge on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Designers Edge.
BY REVENUE
Designers Edge sells 26% online and 74% offline. Online runs through 1 channel; offline through 1. Online share has moved from 38% in Jan to 2% in May.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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