Grips Intelligence in-store data tracked across Lowe's, Home Depot and Amazon from January 1 to September 30, 2026 shows Costa Farms, a majority-owned business of Markel Group (NYSE: MKL), concentrating more than half of its revenue at a single retailer. Lowe's accounts for 52.3% of year-to-date revenue, ahead of Home Depot at 32.6% and Amazon at 15.1%, leaving the brand heavily dependent on home improvement channels. The average product price sits at $26.36 year to date, though recent months have run hotter, with the latest tracked average reaching $28.95 after a 7.8% month-over-month increase. Pricing has climbed 10.2% overall across the measured period, suggesting a deliberate shift toward higher-value assortments. That strength has not translated into top-line growth, however, as revenue fell 16.9% month over month and 23.8% across the tracked window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Costa Farms on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Costa Farms.
BY REVENUE
Costa Farms sells 74% online and 26% offline. Online runs through 3 channels; offline through 1. Online share has moved from 70% in May to 79% in Sep.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 1.75M ratings on 3 channels, Costa Farms averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 1.75M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$69.90
Price
$412K
Revenue
$59.71
Price
$410K
Revenue
$37.49
Price
$197K
Revenue
$57.05
Price
$193K
Revenue
$49.99
Price
$155K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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