According to Grips Intelligence in-store data tracked across Lowe's, Home Depot, and Amazon from January 1 to August 31, 2026, Costa Farms — majority-owned by Markel Group (NYSE: MKL) — generates nearly half of its revenue at Lowe's, which holds a 49.9% share. Home Depot follows at 34.3%, while Amazon accounts for a comparatively modest 15.7%, underscoring a heavy reliance on big-box home improvement retail. The brand's average product price sits at $26.73, though pricing has trended upward by 5.6% over the tracked period, reaching $27.01 in the most recent month. That pricing strength has not offset volume pressure, with revenue falling 14.5% overall and declining a further 8.4% month over month. The combination of rising prices and softening revenue suggests demand sensitivity worth monitoring as the brand heads into the next seasonal cycle.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Costa Farms on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Costa Farms.
BY REVENUE
Costa Farms sells 74% online and 26% offline. Online runs through 3 channels; offline through 1. Online share has moved from 77% in Apr to 81% in Aug.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 1.45M ratings on 3 channels, Costa Farms averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 1.45M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.49
Price
$335K
Revenue
$34.24
Price
$292K
Revenue
$72.09
Price
$162K
Revenue
$22.37
Price
$85K
Revenue
$36.85
Price
$75K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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