GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cordinate generated revenue across three tracked retailers — Amazon, Office Depot, and Home Depot — between January and May 2026, with an average product price of $14.61. Amazon dominated as the leading sales channel, capturing 53.5% of Cordinate's total revenue share, followed closely by Office Depot at 45.1%. The brand experienced a notable revenue decline of 12.7% over the tracked period, signaling potential challenges in maintaining sales momentum. Average pricing also trended downward, decreasing 3.2% overall, which may reflect competitive pricing pressures or promotional activity across its retail partners. Home Depot accounted for just 1.4% of revenue share, suggesting a highly concentrated distribution strategy focused primarily on two key retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cordinate on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Cordinate.
BY REVENUE
Cordinate sells 55% online and 45% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 62% in Jan to 50% in May.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 724K ratings on 3 retailers, Cordinate averages 4.6★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.6
/ 5
From 724K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$19.20
Price
$26K
Revenue
$23.67
Price
$19K
Revenue
$8.47
Price
$15K
Revenue
$8.98
Price
$9.4K
Revenue
