Cooluli

Cooluli Market Overview

According to in-store data from Grips Intelligence covering January to April 2026, Cooluli generates an overwhelming 97.2% of its revenue through Amazon, with homedepot.com accounting for the remaining 2.8% share. The brand's average product price stands at $68.96, with its premium 20L models commanding prices between $121.58 and $139.66. However, Cooluli has experienced a notable revenue decline of 29.2% over the tracked timeseries period, despite average prices increasing by 13.6% during the same window. This divergence between rising prices and falling revenue suggests potential volume contraction that the brand may need to address. The heavy concentration on a single retail channel also presents both a strategic risk and an opportunity for Cooluli to diversify its distribution footprint.