GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to September 30, 2026, Cooluli's tracked performance spans two retail channels: Amazon and homedepot.com. Amazon dominates the mix with 87.4% of year-to-date revenue, leaving homedepot.com with a 12.6% share. The brand's average product price sits at $64.40 across the measured period, though pricing has softened recently, slipping 13.4% overall and landing at $58.27 in the latest tracked month after an 8.9% month-over-month decline. Revenue momentum has weakened alongside pricing, falling 28.9% versus the prior month and 38.6% across the July–September timeseries window. Taken together, the concurrent declines in both price and revenue suggest discounting has not been enough to offset softening demand in Cooluli's largest channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 39% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Cooluli on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Cooluli.
BY REVIEW COUNT
Across 930K ratings on 2 channels, Cooluli averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 930K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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