GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon and homedepot.com, Cooluli generates 90.5% of its year-to-date revenue on Amazon, with homedepot.com contributing the remaining 9.5%. The brand's average product price across tracked channels sits at $76.79, though pricing has trended sharply upward, reaching $91.24 in the most recent month after a 17.0% month-over-month increase. Over the June-to-August window, average price climbed 27.6% overall, suggesting a shift toward higher-priced assortment or reduced discounting. Revenue followed a similar trajectory, growing 8.4% month-over-month and 44.9% across the three-month period, indicating that the price increases have not dampened demand. Cooluli, which operates under Brooklyn-based MM Products Inc., appears to be leaning on a concentrated marketplace strategy while testing higher price points in its retail.com channel mix.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 45% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 28% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Cooluli on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cooluli.
BY REVIEW COUNT
Across 1.05M ratings on 2 channels, Cooluli averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 1.05M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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