GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's, and Amazon from January 1 to September 30, 2026, Commercial Chef — an in-house brand of privately held W Appliance Company LLC — commands an average product price of $54.69. Distribution is notably concentrated, with homedepot.com accounting for 49.9% of year-to-date revenue, ahead of lowes.com at 28.1% and Amazon at 21.9%. Over the July–September timeseries window, revenue grew 15.9%, though the most recent month cooled with an 8.8% month-over-month decline. Pricing moved sharply higher across the same period, with the average selling price up 20.3% overall and reaching $63.41 in the latest month, a 19.1% monthly jump. That combination of rising price points and a single dominant retail channel suggests momentum is increasingly tied to premium mix rather than broad volume gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Commercial Chef on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Commercial Chef.
BY REVIEW COUNT
Across 692K ratings on 3 channels, Commercial Chef averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 692K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$89.52
Price
$100K
Revenue
$124.84
Price
$48K
Revenue
$182.31
Price
$45K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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