GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Amazon, Home Depot, and Lowe's, Cole's generated the majority of its online revenue through Amazon, which accounted for a dominant 81.2% revenue share, followed by Home Depot at 14.5% and Lowe's at 4.3%. The brand's average product price stood at $31.39, reflecting an 11.1% increase over the trailing three-month period. Overall revenue grew an impressive 19.4% during the same window, signaling strong upward momentum for the brand in the online retail space. Despite this growth trend, the most recent month showed a slight 2.2% month-over-month revenue dip, suggesting some short-term softening worth monitoring. Cole's heavy reliance on Amazon as its primary sales channel presents both an opportunity for scale and a potential risk from limited retailer diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 19% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 11% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Cole's on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Cole's.
