GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cole's generated the majority of its revenue through Amazon, which accounted for 83.9% of its retailer revenue share between January and March 2026, followed by Home Depot at 12.8% and Lowe's at 3.3%. The brand's average product price during this period was $31.27, with prices showing a modest 1.0% overall increase. Cole's demonstrated strong momentum with revenue growing 7.1% over the tracked period across these three major retailers. Notably, product pricing varied significantly by retailer, with Home Depot listings averaging above $46 per item compared to Amazon's more accessible price points starting around $22. This pricing strategy across multiple channels suggests Cole's is leveraging retailer-specific positioning to maximize its market reach.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 7% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Cole's on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Cole's.
BY REVENUE
