GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, homedepot.com, and lowes.com, Cole's saw its revenue decline 3.1% over the period, with a further 2.7% month-over-month drop in the most recent month. Amazon dominated the brand's channel mix at 85.2% of revenue share, while homedepot.com and lowes.com trailed at 10.2% and 4.6% respectively. The brand's average product price sat at $30.49, though pricing softened slightly, dipping 1.2% across the period despite a 2.3% month-over-month uptick to $29.36. As a family-owned private company, Cole's operates without a public stock listing, leaving these channel and pricing trends as the clearest signals of its recent retail momentum.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Cole's on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Cole's.
BY REVIEW COUNT
Across 68K ratings on 3 channels, Cole's averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 68K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
