GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, homedepot.com and lowes.com, Cole's — a brand of Furlani Foods following its 2024 acquisition — generates the overwhelming majority of its tracked revenue on a single channel. Amazon accounts for 86.7% of year-to-date revenue share, with homedepot.com at 7.6% and lowes.com trailing at 5.7%. Revenue has softened over the measured window, falling 19.7% overall and dropping 18.8% in the most recent month alone. Pricing has moved in the opposite direction, with the average price climbing 11.2% to $29.82 in the latest month, against a year-to-date average of $28.13. The combination of rising prices and declining revenue suggests volume pressure rather than a pricing problem, and points to concentration risk given how little of the business sits outside Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Cole's on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Cole's.
BY REVIEW COUNT
Across 62K ratings on 3 channels, Cole's averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 62K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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