GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data, Classic Cuisine generated nearly half of its revenue through Amazon (49.4%) during the January–February 2026 period, followed closely by Home Depot at 40.9%, with Lowe's capturing a modest 9.8% share across the three tracked retailers. The brand's average product price stood at $36.74, though pricing varied significantly across its portfolio, ranging from under $17 for accessories to nearly $87 for premium items like cast iron cookware. Notably, Classic Cuisine experienced a substantial 40.2% revenue decline over the tracked period, suggesting either seasonal demand softness or shifting competitive dynamics. Despite the revenue contraction, the brand's average selling price climbed 17.7% over the same window, indicating a possible mix shift toward higher-priced products or deliberate pricing adjustments. This divergence between falling revenue and rising prices is a key trend worth monitoring as the brand navigates its multi-retailer distribution strategy heading further into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 40% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 18% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Classic Cuisine on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Classic Cuisine.
BY REVENUE
