Chefman

Chefman Market Overview

Grips Intelligence in-store data tracked across Amazon from January 1 to August 31, 2026 shows Chefman, a brand operated by privately held RJ Brands LLC, concentrating virtually its entire measured business in a single channel, with Amazon accounting for 98.9% of year-to-date revenue. The brand's average product price sits at $67.32 for the period, though pricing has trended upward, reaching $72.33 in the most recent month, a 3.3% month-over-month increase. Over the June to August timeseries window, average price climbed 11.4% overall, pointing to a deliberate shift toward higher-value positioning. Revenue grew 13.7% across the same stretch, indicating that demand held up despite the higher price points. The most recent month did see revenue slip 8.9% sequentially, a signal worth monitoring as the pricing strategy matures.