GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Ruggies generated revenue across three major home improvement retailers between January and May 2026, with Ace Hardware leading at 47.0% revenue share, followed by Lowe's at 37.9% and Menards at 15.1%. The brand's average product price during this period was $10.43, reflecting a notable 16.2% overall decrease in average pricing. Revenue experienced a significant decline of 56.3% over the tracked period, signaling potential challenges in demand or distribution. Average pricing also saw a 4.6% month-over-month drop in the most recent period, suggesting ongoing downward pressure. These trends indicate that Ruggies may be facing increased competitive pressure across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 56% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ruggies on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Ruggies.
BY REVENUE
Ruggies sells 38% online and 62% offline. Online runs through 1 retailer; offline through 2. Online share has moved from 19% in Jan to 17% in May.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%