Grips Intelligence in-store data covering January 1 through September 30, 2026 across acehardware.com and lowes.com shows Ruggies generating steady momentum, with revenue up 37.1% over the tracked period. Ace Hardware dominates distribution, accounting for 81.7% of year-to-date revenue, while Lowe's contributes the remaining 18.2%. Pricing has trended upward, with the average selling price climbing 18.1% to $12.00 in the most recent month, above the $10.88 year-to-date average. Momentum carried into the third quarter as well, with revenue rising 7.6% month over month. The combination of concentrated retail placement and rising price points suggests Ruggies is capturing value growth rather than relying on channel expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 37% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Ruggies on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ruggies.
BY REVENUE
Ruggies sells 18% online and 82% offline. Online runs through 1 channel; offline through 1.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis