According to in-store retail data from Grips Intelligence covering January 1 through August 31, 2026 across acehardware.com and lowes.com, Ruggies — a brand of Allstar Marketing Group, LLC — has maintained a tightly concentrated distribution footprint. Ace Hardware accounts for the clear majority of year-to-date revenue at 74.8%, while Lowe's contributes the remaining 25.0%. Revenue has trended upward, rising 11.2% over the tracked timeseries period and posting a 27.4% month-over-month gain in the most recent month. Pricing has firmed alongside that growth, with the average selling price reaching $11.08 after a 9.1% monthly increase and a 3.7% gain across the period. With an average product price of $11.05, the brand sits in an accessible entry-level tier where volume through two major home-improvement retailers drives the bulk of performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ruggies on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ruggies.
BY REVENUE
Ruggies sells 25% online and 75% offline. Online runs through 1 channel; offline through 1.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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