GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Office Depot and Newegg between January 1 and September 30, 2026, CASIO — operated directly by Casio Computer Co., Ltd. (TSE: 6952) — maintained an average product price of $34.08. Amazon dominates the brand's measured sales mix at 93.2% of year-to-date revenue, leaving Office Depot at 4.1% and Newegg at just 2.4%. Revenue momentum has been strong, rising 32.2% over the tracked period, including a 14.5% month-over-month gain in the most recent reading. Pricing, however, has moved in the opposite direction, with the average price down 6.6% overall despite a 5.3% monthly uptick to $32.67. The combination of falling average prices and accelerating revenue suggests volume-led growth concentrated heavily in a single channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for CASIO on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for CASIO.
BY REVIEW COUNT
Across 9M ratings on 3 channels, CASIO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 9M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.51
Price
$334K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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