GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, CASIO generated an average product price of $38.22 across tracked retailers between January and May 2026. Amazon dominated CASIO's revenue share at 94.6%, followed by Office Depot at 4.0% and Newegg at 1.5%, highlighting the brand's heavy reliance on a single retail channel. During the tracked period, CASIO experienced a 5.3% decline in overall revenue, paired with a 4.6% drop in average price, suggesting potential discounting pressure or a shift toward lower-priced product sales. Notably, CASIO's top-selling products on Amazon were priced between $22.85 and $63.85, while Newegg carried premium G-Shock models reaching up to $701.90, revealing a significant price stratification across retailers. These trends point to a brand navigating competitive pricing dynamics while maintaining broad retail distribution across diverse product segments.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CASIO on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for CASIO.
BY REVIEW COUNT
Across 11M ratings on 3 retailers, CASIO averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 11M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
