GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, CASIO recorded an average product price of $38.77 across three tracked retailers — Amazon, Office Depot, and Newegg — during the period from January to April 2026. Amazon dominated CASIO's revenue share at 93.5%, making it the brand's primary sales channel by a wide margin. Over the tracked period, CASIO experienced an overall revenue decline of 8.2%, accompanied by a 4.6% decrease in average price, suggesting potential pricing pressure in the market. Office Depot and Newegg accounted for just 4.8% and 1.7% of revenue share respectively, highlighting CASIO's heavy dependence on a single retail partner. These trends indicate that while CASIO maintains a strong retail presence, the brand faces challenges in sustaining revenue momentum and price stability heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for CASIO on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for CASIO.
