GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Bushnell generated nearly all of its revenue through Amazon, which accounted for 99.7% of the brand's retail share between January and April 2026. The brand's average product price stood at $179.19, with its premium offerings like the Tour V6 Shift Patriot Pack reaching as high as $371.01. Bushnell experienced strong momentum during the tracked period, with revenue growing 17.2% overall and seeing a notable 24.5% month-over-month surge in the most recent period. Average prices also trended upward, climbing 4.6% over the same timeframe, suggesting a shift toward higher-value product sales. This combination of accelerating revenue and rising average prices points to a healthy growth trajectory for Bushnell heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 17% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Bushnell on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Bushnell.
BY REVENUE
