GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Bushnell generated virtually all of its revenue through Amazon, which accounted for 99.7% of the brand's revenue share between January and May 2026. The brand demonstrated strong momentum during this period, with overall revenue growing 45.6% and average product prices rising 9.6%, signaling robust consumer demand. Bushnell's average product price stood at $181.81, with premium offerings like the Tour V6 Shift Patriot Pack and Tour V6 Shift Black commanding prices above $365. The brand's pricing power is further evidenced by a 6.5% month-over-month increase in average price during the most recent period tracked. These trends suggest Bushnell is successfully positioning itself in the higher end of its competitive landscape while maintaining significant sales growth across the tracked retailer.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 46% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Bushnell on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Bushnell.
BY REVIEW COUNT
Across 357K ratings on 1 channel, Bushnell averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 357K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
