GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through August 31, 2026, Bushnell's tracked performance has been trending lower across the period. Revenue declined 14.6% over the span, with the most recent month falling 18.4% versus the prior month — the steepest single-month drop in the window. Pricing followed a similar path, with the average selling price easing 11.9% overall to roughly $177 in the latest month, down 4.8% month over month. That leaves the year-to-date average price at $189.51, suggesting the brand's recent mix has skewed toward lower-priced items rather than its premium tier, which reaches nearly $500. Taken together, the softening in both volume-driven revenue and realized price points is the key dynamic to watch for Bushnell heading into the back half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Bushnell on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Bushnell.
BY REVIEW COUNT
Across 316K ratings on 1 channel, Bushnell averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 316K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$399.99
Price
$1.25M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
