GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data for the period January 1 to June 30, 2026, Bushnell posted strong momentum, with revenue growing 27.6% over the tracked window and rising 9.0% month-over-month in the most recent period. Between April 1 and June 30, 2026, the brand's parent company Revelyst—separated from Vista Outdoor in November 2024—was acquired by Strategic Value Partners in January 2025, making it privately held. The brand's average product price climbed to $190.50, an 8.8% increase across the tracked window, signaling notable pricing power. Amazon dominated the sales mix, capturing a commanding 99.6% revenue share across channels monitored by Grips Intelligence. Together, these datapoints point to a brand successfully driving both volume growth and higher price realization within a heavily concentrated channel footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Bushnell on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Bushnell.
BY REVIEW COUNT
Across 342K ratings on 1 channel, Bushnell averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 342K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$399.99
Price
$522K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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