GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1, 2026 through September 30, 2026, Bushnell generated 99.6% of its year-to-date revenue through a single tracked channel, Amazon. The brand's average product price sits at $185.60 across the period, placing it in the premium mid-market tier. Momentum has softened over the July–September 2026 window, with revenue falling 22.0% across the quarter and declining a further 6.2% month over month in the most recent period. Pricing has drifted lower alongside volume, with the average selling price easing 3.9% to $177.10. Top-selling items span a wide price ladder, from the $143.99 Velocity Speed Gun to the $473.98 Tour Hybrid Laser Rangefinder, signaling a broad assortment strategy rather than reliance on a single hero SKU.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Bushnell on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Bushnell.
BY REVIEW COUNT
Across 329K ratings on 1 channel, Bushnell averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 329K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$399.99
Price
$1.5M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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