GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to July 31, 2026, Brut Worm Farms carried an average product price of $39.36. Amazon accounted for the largest slice of year-to-date revenue at 44.7%, followed by homedepot.com at 36.1% and lowes.com at 19.2%, indicating a distribution footprint that is meaningfully weighted toward home-improvement retail rather than a single marketplace. Momentum softened over the May-to-July window, with revenue falling 26.5% versus the prior month and 37.3% across the period overall. Pricing moved in the opposite direction, rising 5.7% month over month to $36.55 and 17.4% cumulatively, suggesting the revenue decline was volume-driven rather than a function of discounting. Together, the data points to a brand balancing firmer price realization against contracting sell-through heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 37% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Brut Worm Farms on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Brut Worm Farms.
BY REVIEW COUNT
Across 88K ratings on 3 channels, Brut Worm Farms averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 88K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$66.88
Price
$100K
Revenue
$78.90
Price
$50K
Revenue
$293.31
Price
$35K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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