GRIPS CUSTOMERS & RESEARCH PARTNERS
Browning's offline retail revenue fell sharply in the first half of 2026, according to Grips Intelligence data spanning January 1 to June 30, 2026 across Amazon, Home Depot, Lowe's, and Newegg, with overall in-store revenue declining 26.0% over the period and dropping 23.7% in the most recent month alone. Amazon dominated the brand's channel mix, capturing 64.0% of revenue share, followed by homedepot.com at 26.1%, while lowes.com and Newegg accounted for 6.5% and 3.4% respectively. Pricing softened as well, with the average product price of $37.90 declining 3.5% over the period and slipping to $35.54 in the latest month, a 6.7% month-over-month decrease. On Newegg, higher-ticket multipacks of trail cameras drove the assortment, with items like the 10-pack Pro Scout Max Extreme HD camera bundle priced at $699.99. The combination of falling revenue and easing prices signals mounting demand headwinds for Browning across its tracked offline channels heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Browning on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Browning.
BY REVIEW COUNT
Across 93K ratings on 4 channels, Browning averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 93K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.54
Price
$57K
Revenue
$49.85
Price
$17K
Revenue
$82.18
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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