GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to August 31, 2026 shows Browning — a brand marketed by a wholly owned subsidiary of Belgium's FN Browning Group — generating 65.4% of year-to-date revenue on Amazon, with homedepot.com contributing 25.1% and lowes.com the remaining 8.9%. Revenue climbed 8.4% over the summer timeseries window, capped by an 18.2% month-over-month gain in the latest period. Pricing moved even faster, with the average selling price rising 20.2% across the period to $44.46, well above the $39.14 year-to-date brand average. That combination of rising prices and accelerating revenue suggests demand held up despite a shift toward higher-priced assortment. The concentration on a single dominant channel remains the key structural risk, leaving roughly two-thirds of measured sales exposed to one retailer's traffic and pricing dynamics.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Browning on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Browning.
BY REVIEW COUNT
Across 66K ratings on 3 channels, Browning averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 66K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$22.83
Price
$34K
Revenue
$199.95
Price
$22K
Revenue
$49.85
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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