GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to September 30, 2026, Browning — a brand of the Browning Arms Company under Belgium's FN Browning Group — commands an average product price of $38.57. Amazon is the dominant revenue channel at 69.5% share, followed by homedepot.com at 21.8% and lowes.com at 8.2%. Revenue momentum has been strong, growing 30.9% across the tracked period and rising 9.9% in the most recent month alone. Pricing has been far steadier than volume, with the average selling price up just 1.7% overall despite a 16.0% month-over-month dip to $37.43. The assortment spans a wide price ladder, from roughly $22 accessories to a $199.95 trail camera bundle on Amazon, while Home Depot's top sellers cluster in the $40–$57 range.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 31% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Browning on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Browning.
BY REVIEW COUNT
Across 61K ratings on 3 channels, Browning averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$199.95
Price
$44K
Revenue
$21.99
Price
$24K
Revenue
$49.92
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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