Bluegrass Living

Bluegrass Living Market Overview

According to Grips Intelligence data for January–February 2026, Bluegrass Living generated the majority of its online revenue through two major home improvement retailers, with Home Depot commanding a dominant 67.7% revenue share compared to Lowe's at 32.3%. The brand's average product price during this period stood at $291.13, though this figure reflected a significant 33.9% decline in average price over the trailing three-month window. Revenue performance also showed notable softening, dropping 62.9% over the same trailing period, suggesting either reduced demand or a shift in product mix toward lower-priced items. Lowe's carried higher-priced Bluegrass Living listings, with select products reaching nearly $685 in average price, while Home Depot's top listings clustered in the $300–$418 range. These trends point to a brand navigating seasonal demand shifts and pricing pressures across its key retail channels heading into early 2026.