Bluegrass Living

Bluegrass Living Market Overview

According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Lowe's, Home Depot, and Amazon, Bluegrass Living's retail footprint is concentrated almost entirely in home improvement channels, with lowes.com accounting for 50.6% of year-to-date revenue and homedepot.com close behind at 46.9%. Amazon remains a marginal contributor at just 2.5%, underscoring how dependent the brand's performance is on two big-box relationships. Momentum has been strong in the most recent window, with revenue up 96.7% month-over-month and 108.8% overall across the June through August timeseries period. That growth has come alongside meaningful price compression, as the average selling price fell 30.4% month-over-month to $429.51 and is down 39.0% across the period, against a year-to-date average product price of $368.87. The brand, operated by privately held Bluegrass Living, Inc., shows a wide assortment spread, ranging from sub-$300 log sets to $2,199.99 ventless fireplace units at Lowe's.