GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon and Lowe's, BILT HARD carried an average product price of $143.48. Amazon accounted for the clear majority of tracked revenue at 77.6%, while lowes.com contributed the remaining 22.0%, indicating a heavy reliance on a single channel. Momentum softened over the third quarter, with revenue down 26.6% across the tracked window and falling a further 17.9% in the most recent month. Pricing moved in the opposite direction, rising 5.5% overall to reach $148.76 in the latest month, a 7.6% month-over-month increase. The combination of rising average prices and declining revenue suggests volume pressure rather than a pricing problem, a dynamic worth monitoring as the brand's channel mix remains concentrated.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for BILT HARD on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for BILT HARD.
BY REVIEW COUNT
Across 205K ratings on 2 channels, BILT HARD averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 205K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$421.65
Price
$180K
Revenue
$3,283.32
Price
$158K
Revenue
$2,399.99
Price
$108K
Revenue
$1,999.99
Price
$90K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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