BILT HARD

BILT HARD Market Overview

According to in-store data from Grips Intelligence, BILT HARD generated an average product price of $221.19 across tracked retailers between January and March 2026. Amazon dominated as the brand's primary sales channel, capturing 89.7% of total revenue share, while Lowe's accounted for the remaining 10.3%. Notably, BILT HARD experienced a significant 104.0% month-over-month revenue surge during the tracked period, despite an overall revenue decline of 22.1% across the full quarter. The brand's average price also saw a notable 48.5% decrease over the same timeframe, suggesting aggressive pricing strategies or a shift toward lower-priced product mix. These trends position BILT HARD as a brand undergoing dynamic pricing and channel shifts worth monitoring in upcoming quarters.