GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Lowe's from January 1 to August 31, 2026, BILT HARD generated an average product price of $154.21 across its assortment. Amazon accounts for the clear majority of measured revenue at 72.7%, with lowes.com contributing the remaining 27.1%. Revenue has expanded 12.2% over the tracked period, though the most recent month registered an 11.5% decline versus the prior month, pointing to some near-term volatility. Average pricing has also softened, falling 7.4% overall and 4.8% month-over-month to $142.21. The pricing spread is notably wide, ranging from roughly $63 for high-velocity floor fans on Amazon to well over $2,000 for Lowe's-listed equipment, indicating a channel mix skewed toward higher-ticket items at the retailer.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BILT HARD on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for BILT HARD.
BY REVIEW COUNT
Across 206K ratings on 2 channels, BILT HARD averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 206K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,283.32
Price
$158K
Revenue
$420.78
Price
$155K
Revenue
$2,399.99
Price
$108K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
