GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through August 31, 2026 across Lowe's, Home Depot and Amazon, Best Choice Products carries an average product price of $94.50. Lowe's is the brand's largest revenue contributor at 40.6% share, followed closely by Home Depot at 33.9%, while Amazon accounts for the remaining 25.6%. That distribution leaves roughly three-quarters of tracked revenue concentrated in the two home-improvement retailers, a notably different mix from most marketplace-led brands. Revenue has been under pressure, falling 26.5% over the tracked period and slipping a further 5.7% in the most recent month. Pricing has moved in the opposite direction, with the average selling price rising 4.5% month-over-month to $96.35 and 5.5% across the period, suggesting mix or list-price gains are partially offsetting softer unit demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Best Choice Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Best Choice Products.
BY REVIEW COUNT
Across 18M ratings on 3 channels, Best Choice Products averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 18M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.32
Price
$1.06M
Revenue
$130.79
Price
$449K
Revenue
$105.67
Price
$448K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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