GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Lowe's, Home Depot, and Amazon, Best Choice Products recorded an average product price of $93.53. Revenue is distributed fairly evenly across the three tracked retailers, with Lowe's leading at 39.7% share, followed by Home Depot at 33.7% and Amazon at 26.6%. That balance is notable, as few brands sustain near-equal footprints across two big-box home improvement chains and a major marketplace simultaneously. Momentum has weakened recently, however, with revenue down 42.7% month over month and 46.4% across the tracked period. Pricing has moved in the opposite direction, climbing 8.0% over the same stretch to reach $97.73, suggesting the brand is trading volume for higher ticket value.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 46% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Best Choice Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Best Choice Products.
BY REVIEW COUNT
Across 18M ratings on 3 channels, Best Choice Products averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 18M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$105.57
Price
$487K
Revenue
$97.50
Price
$282K
Revenue
$89.76
Price
$256K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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