GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Home Depot, and Amazon shows Best Choice Products, a privately held, founder-controlled company, generating a fairly balanced revenue split with lowes.com leading at 41.7%, followed by homedepot.com at 30.5% and Amazon at 27.8%. The brand's average product price sits at $95.06, placing it in the accessible mid-tier of the categories it competes in. Momentum has softened recently, with revenue down 22.1% month-over-month and 21.5% overall across the May–July tracking window. Pricing has held steadier than volume, with the average price ticking up 1.0% in the latest month to $92.21 despite a 3.9% decline over the period. The near-even three-way channel distribution is notable, suggesting no single retailer relationship dominates the brand's offline footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Best Choice Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Best Choice Products.
BY REVIEW COUNT
Across 19M ratings on 3 channels, Best Choice Products averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 19M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.75
Price
$1.17M
Revenue
$131.83
Price
$595K
Revenue
$105.38
Price
$284K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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