Bell Sports

Bell Sports Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 shows Bell Sports, a brand of privately held Revelyst, generating sales across two tracked retail channels: Ace Hardware and Lowe's. Ace Hardware accounts for the majority of year-to-date revenue at 63.6%, with Lowe's contributing the remaining 36.4%. The brand's average product price sits at $12.03, though pricing has softened over the tracked window, declining 8.8% overall and slipping another 2.1% month-over-month to $11.39. Revenue momentum has been notably weaker, falling 29.3% versus the prior month and 49.4% across the measured period. Price positioning also differs meaningfully by retailer, with the Zephyr 550 floor pump listed at $29.99 at Ace Hardware versus $35.64 at Lowe's.