GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Bell Sports generated the majority of its tracked revenue through Ace Hardware, which accounted for 78.2% of revenue share, followed by Lowe's at 21.8%. The brand's average product price during this period stood at $11.60, with average pricing trending upward by 9.6% over the tracked timeseries. Notably, Bell Sports experienced strong revenue momentum, with overall revenue growing 51.2% across the timeseries period from March to May 2026. The monthly revenue growth rate reached 31.0% in the most recent month, signaling accelerating consumer demand across its retail footprint. These insights, sourced from Grips Intelligence, highlight Bell Sports' growing presence across key home improvement and hardware retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 51% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Bell Sports on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Bell Sports.
BY REVENUE
Bell Sports sells 22% online and 78% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 1% in Jan to 44% in May.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVENUE