Bell Sports

Bell Sports Market Overview

According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Ace Hardware and Lowe's, Bell Sports — a brand within the privately held Revelyst portfolio — generated an average product price of $12.05. Ace Hardware accounted for the larger share of brand revenue at 63.1%, with Lowe's contributing the remaining 36.9%. Momentum softened over the summer, as revenue fell 28.4% month-over-month and declined 21.3% across the June–August window. Average selling price followed a similar path, easing 6.8% month-over-month to $11.64 and slipping 6.0% over the same period. The pricing gap between retailers is notable, with comparable items listed near $7.99 at Ace Hardware versus roughly $9.61 to $10.82 at Lowe's.