GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across lowes.com, Amazon, and homedepot.com, BELDEN — a brand owned by Standard Motor Products (NYSE: SMP) — shows a heavily concentrated retail footprint. Lowe's accounts for 82% of year-to-date revenue, leaving Amazon at 11% and Home Depot at just 7%, a distribution that ties the brand's performance closely to a single retail partner. The average product price sits at $23.29, up 4.0% over the tracked period, indicating steady pricing power despite softer demand. Revenue, however, declined 13.2% across the period, even as the most recent month delivered a 7.0% month-over-month rebound. That combination of rising prices and falling overall revenue suggests volume pressure is the key variable to watch heading into the back half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BELDEN on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BELDEN.
BY REVENUE
BELDEN sells 19% online and 81% offline. Online runs through 3 channels; offline through 1.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 2.43K ratings on 3 channels, BELDEN averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 2.43K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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