GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January 1 to June 30, 2026 across Amazon and lowes.com, Beats by Dr. Dre—a brand owned by Apple since 2014, when it became a subsidiary of Apple Inc. (NASDAQ: AAPL)—posted an average product price of $130.85 in this in-store dataset. Amazon led the brand's revenue distribution with a 57.3% share, while lowes.com accounted for the remaining 42.7%. Between April 1 and June 30, 2026, overall revenue declined sharply by 43.9%, with the most recent month falling an additional 12.3% versus the prior period. Average pricing held relatively steady, easing just 0.7% overall to a recent monthly figure of $128.51. These trends underscore a notable revenue contraction despite pricing stability across the tracked offline channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Beats by Dr. Dre on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Beats by Dr. Dre.
BY REVENUE
Beats by Dr. Dre sells 59% online and 41% offline. Online runs through 2 channels; offline through 1. Online share has moved from 75% in Feb to 55% in Jun.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 15K ratings on 2 channels, Beats by Dr. Dre averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO BEATS BY DR. DRE
