GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's and Amazon from January 1 to September 30, 2026, Beats by Dr. Dre — operated under Apple Inc. (NASDAQ: AAPL) — carries an average product price of $200.89. Distribution is heavily concentrated, with Lowe's accounting for 92.2% of year-to-date revenue and Amazon contributing the remaining 7.8%. Momentum has been strong, as revenue grew 141.1% over the tracked period and climbed 86.9% in the most recent month alone. Pricing has moved upward in parallel, with the average selling price rising 16.5% to $222.51, up 1.8% month over month. Together, these figures point to a brand gaining both volume and price leverage within a narrow retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 141% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Beats by Dr. Dre on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Beats by Dr. Dre.
BY REVENUE
Beats by Dr. Dre sells 92% online and 8% offline. Online runs through 2 channels; offline through 1. Online share has moved from 52% in May to 99% in Sep.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 16K ratings on 2 channels, Beats by Dr. Dre averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$138.74
Price
$138K
Revenue
$279.99
Price
$69K
Revenue
$270.99
Price
$54K
Revenue
$279.99
Price
$50K
Revenue
$242.51
Price
$48K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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