GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Lowes.com, Beats by Dr. Dre maintained an average product price of $129.57. Amazon dominated as the leading retail channel, capturing 63.9% of total revenue share, while Lowes.com accounted for the remaining 36.0%. The brand experienced a notable revenue decline of 25.4% over the tracked timeseries period, signaling potential headwinds in consumer demand. Despite the revenue downturn, average pricing showed resilience, ticking up 0.8% overall during the same window. These trends suggest Beats by Dr. Dre is holding firm on pricing strategy even as sales volume contracts across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Beats by Dr. Dre on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Beats by Dr. Dre.
BY REVENUE
Beats by Dr. Dre sells 65% online and 35% offline. Online runs through 2 channels; offline through 1. Online share has moved from 93% in Jan to 55% in May.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 15K ratings on 2 channels, Beats by Dr. Dre averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO BEATS BY DR. DRE
