Beats by Dr. Dre

Beats by Dr. Dre Market Overview

According to Grips Intelligence in-store data tracked across Lowe's and Amazon from January 1 to August 31, 2026, Beats by Dr. Dre — a subsidiary of Apple Inc. (NASDAQ: AAPL) — posted an average selling price of $180.83 year to date. Distribution is heavily concentrated, with lowes.com accounting for 83% of tracked revenue versus 17% for Amazon. Momentum has been steep over the June–August timeseries window, where revenue climbed 697.8% overall and rose 31.1% in the most recent month alone. Pricing moved in the same direction, with the average price reaching $215.03 in the latest month, an 11.5% month-over-month gain and a 67.3% increase across the period. Together, the pricing and revenue trajectories point to a mix shift toward higher-ticket assortments, with top tracked items ranging from roughly $139 to $280.