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Nov 2025
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Home/Insights/Retailers/xomarshmallow.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for xomarshmallow.comxomarshmallow.com

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88.4K
Revenue
Nov 25
34.9K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Xomarshmallow.com is an e-commerce website that offers a variety of handcrafted marshmallows and confectionery products. Their assortment includes flavored marshmallows, stuffed marshmallows, marshmallow sauces, and other confections. The website provides a convenient platform for customers to purchase these sweet treats online.

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xomarshmallow.com Annual Revenue and Growth

xomarshmallow.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
xomarshmallow.com revenue by year

xomarshmallow.com's monthly revenueOVER TIME
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Over the past three months, xomarshmallow.com revenue has experienced growth of 43%, compared to the preceding three months.

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xomarshmallow.com revenue growth for last six months
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Top products on xomarshmallow.comby revenue

#1 Best Sellers Marshmallow Variety Pack
$20.3
Price
$31.3K
Revenue
#2 Coconut Cake Marshmallow BonBombe™ (set of 2)
$14.2
Price
$28.6K
Revenue
#3 Limited Edition: Strawberry Cheesecake Marshmallows (set of 12)
$11.7
Price
$23.2K
Revenue
#4 Marshmallow of the Month: Pistachio Marshmallows (set of 12)
$12
Price
Revenue
#5 PREORDER 2025 Holiday Marshmallow Advent Calendar - Year 7
$65.8
Price
Revenue
#6 Butterscotch Brown Butter OMG (Ooey Marshmallow Goodness) - Limited Edition Flavor
$11.3
Price
Revenue
#7 LIMITED EDITION: S'mores Marshmallows (set of 12)
$11.4
Price
Revenue
#8 Onward Checkout+
$2.4
Price
Revenue
#9 The Ultimate OMG Bundle
$60
Price
Revenue
#10 Funfetti Marshmallows (set of 12)
$29.5
Price
Revenue
#1 Best Sellers Marshmallow Variety Pack
$20.3
Price
$31.3K
Revenue
#2 Coconut Cake Marshmallow BonBombe™ (set of 2)
$14.2
Price
$28.6K
Revenue
#3 Limited Edition: Strawberry Cheesecake Marshmallows (set of 12)
$11.7
Price
$23.2K
Revenue
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OVERVIEW
In November 2025, xomarshmallow.com, a food and drink online store, generated $88,399 in revenue, significantly surpassing the industry median of $57,949, while maintaining a conversion rate between 4.00% and 4.50%, slightly below the high of 5.64%. With an average order value (AOV) of $50-75, xomarshmallow's AOV is near the low end of the food and drink sector, where it can reach $321. The site attracted 34,910 sessions, well above the median of 17,290 but dwarfed by nespresso.com’s impressive 20,240,545 sessions, illustrating room for growth in user engagement.
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xomarshmallow.com competitors

In November 2025, xomarshmallow.com outperformed its competitors in terms of revenue, with $88,399 compared to wondermade.com ($43,411), squishmarshmallows.com ($7,151), northmallow.com ($11,071), hammondscandies.com ($296,929), and sugarandscribe.com ($10,045). xomarshmallow.com also had the highest number of transactions at 1,440, surpassing wondermade.com (395), squishmarshmallows.com (221), northmallow.com (92), hammondscandies.com (4,712), and sugarandscribe.com (244). Furthermore, xomarshmallow.com attracted 34,910 sessions, placing it above wondermade.com (5,931), squishmarshmallows.com (4,045), northmallow.com (1,907), hammondscandies.com (84,227), and sugarandscribe.com (6,576). Although xomarshmallow.com's average order value (AOV) falls within the range of $50-$75, which is on par with hammondscandies.com, its conversion rate of 4.00-4.50% is lower than wondermade.com, squishmarshmallows.com, and hammondscandies.com.

wondermade.com screenshot
#1 wondermade.com
43.4K
Revenue
5.9K
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
squishmarshmallows.com screenshot
#2 squishmarshmallows.com
7.2K
Revenue
4K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
northmallow.com screenshot
#3 northmallow.com
11.1K
Revenue
1.9K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
hammondscandies.com screenshot
#4 hammondscandies.com
296.9K
Revenue
84.2K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
sugarandscribe.com screenshot
#5 sugarandscribe.com
10K
Revenue
6.6K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
xomarshmallow.com vs top market performers
xomarshmallow.com
top retailers
conversion rate vs average order value for xomarshmallow.com and its competitors
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Revenue share by device at xomarshmallow.com

In November large majority of sales on xomarshmallow.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In November large majority of sales on xomarshmallow.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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xomarshmallow.com channels

Identify top traffic channels that drive growth for xomarshmallow.comand discover how performance of traffic channels has changed over time.

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xomarshmallow.com Google Ads spend

Evaluate xomarshmallow.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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xomarshmallow.com devices

Review xomarshmallow.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xomarshmallow.com top markets

Explore xomarshmallow.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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xomarshmallow.com country & global rank

Assess the ranking of xomarshmallow.com among other retailers within its primary country and worldwide.

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