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Aug 2025
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Home/Insights/Retailers/xomarshmallow.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for xomarshmallow.comxomarshmallow.com

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54.3K
Revenue
Aug 25
28.7K
Sessions
Aug 25
3.0-3.5%
Conv. rate
Aug 25
$50-75
AOV
Aug 25
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Xomarshmallow.com is an e-commerce website that offers a variety of handcrafted marshmallows and confectionery products. Their assortment includes flavored marshmallows, stuffed marshmallows, marshmallow sauces, and other confections. The website provides a convenient platform for customers to purchase these sweet treats online.

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xomarshmallow.com Annual Revenue and Growth

xomarshmallow.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
xomarshmallow.com revenue by year

xomarshmallow.com's monthly revenueOVER TIME
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Over the past three months, xomarshmallow.com revenue has experienced decline of 23%, compared to the preceding three months.

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xomarshmallow.com revenue decline for last six months
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Top products on xomarshmallow.comby revenue

#1 Funfetti Marshmallows (set of 12)
$20.8
Price
$68K
Revenue
#2 Birthday Wishes Variety Pack Gift Box
$15.1
Price
$32K
Revenue
#3 Brookie Dough OMG (Ooey Marshmallow Goodness)
$10
Price
$24.8K
Revenue
#4 The Ultimate OMG Bundle
$58.4
Price
Revenue
#5 Best Sellers Marshmallow Variety Pack
$20
Price
Revenue
#6 Party Animal OMG (Ooey Marshmallow Goodness)
$9.8
Price
Revenue
#7 Marshmallow Turtles (set of 2)
$13.2
Price
Revenue
#8 Banana Puddin' OMG (Ooey Marshmallow Goodness)
$10.1
Price
Revenue
#9 Coconut Cake Marshmallow BonBombe™ (set of 2)
$13.9
Price
Revenue
#10 The Cozy Flavors Bundle
$27.3
Price
Revenue
#1 Funfetti Marshmallows (set of 12)
$20.8
Price
$68K
Revenue
#2 Birthday Wishes Variety Pack Gift Box
$15.1
Price
$32K
Revenue
#3 Brookie Dough OMG (Ooey Marshmallow Goodness)
$10
Price
$24.8K
Revenue
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OVERVIEW
In August 2025, xomarshmallow.com, in the food_and_drink industry, generated $54,309 in online sales with a conversion rate of 3.00-3.50% and an AOV of $50-75. This places them within the median revenue range of $49,828, with a very low AOV of $54 and a session count of 28,666. The top performer in the category is nespresso.com with $119,427,068 in revenue, a 4.32% conversion rate, and the highest session count of 17,309,570. Despite not being the highest performer, xomarshmallow.com maintains steady performance metrics within their industry.
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xomarshmallow.com competitors

In August 2025, xomarshmallow.com outperformed its competitors in terms of revenue, with $54,309, higher than wondermade.com ($31,841), squishmarshmallows.com ($2,118), northmallow.com ($12,971), hammondscandies.com ($69,152), and sugarandscribe.com ($6,914). However, xomarshmallow.com had more transactions (876) than wondermade.com (296), squishmarshmallows.com (66), northmallow.com (127), and sugarandscribe.com (167) but fewer transactions than hammondscandies.com (1,072). In terms of sessions, xomarshmallow.com had 28,666 sessions, surpassing squishmarshmallows.com (1,464) and northmallow.com (2,815) but trailing behind wondermade.com (6,189) and hammondscandies.com (40,705). The Average Order Value (AOV) for xomarshmallow.com was between $50-75, while wondermade.com and northmallow.com had an AOV of $100-125, squishmarshmallows.com and sugarandscribe.com had an AOV of $25-50, and hammondscandies.com fell in the $50-75 range. Conversion rates for xomarshmallow.com were between 3.00-3.50%, comparable to sugarandscribe.com and lower than wondermade.com, squishmarshmallows.com, and northmallow.com (4.50-5.00%), and hammondscandies.com (2.50-3.00%).

wondermade.com screenshot
#1 wondermade.com
31.8K
Revenue
6.2K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
squishmarshmallows.com screenshot
#2 squishmarshmallows.com
2.1K
Revenue
1.5K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
northmallow.com screenshot
#3 northmallow.com
13K
Revenue
2.8K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
hammondscandies.com screenshot
#4 hammondscandies.com
69.2K
Revenue
40.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
sugarandscribe.com screenshot
#5 sugarandscribe.com
6.9K
Revenue
4.8K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
xomarshmallow.com vs top market performers
xomarshmallow.com
top retailers
conversion rate vs average order value for xomarshmallow.com and its competitors
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Revenue share by device at xomarshmallow.com

In August large majority of sales on xomarshmallow.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.

In August large majority of sales on xomarshmallow.com, 71% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 29% of sales coming from desktop devices.
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xomarshmallow.com channels

Identify top traffic channels that drive growth for xomarshmallow.comand discover how performance of traffic channels has changed over time.

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xomarshmallow.com Google Ads spend

Evaluate xomarshmallow.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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xomarshmallow.com devices

Review xomarshmallow.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xomarshmallow.com top markets

Explore xomarshmallow.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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xomarshmallow.com country & global rank

Assess the ranking of xomarshmallow.com among other retailers within its primary country and worldwide.

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