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Oct 2025
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Home/Insights/Retailers/xomarshmallow.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for xomarshmallow.comxomarshmallow.com

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100.9K
Revenue
Oct 25
41.7K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Xomarshmallow.com is an e-commerce website that offers a variety of handcrafted marshmallows and confectionery products. Their assortment includes flavored marshmallows, stuffed marshmallows, marshmallow sauces, and other confections. The website provides a convenient platform for customers to purchase these sweet treats online.

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xomarshmallow.com Annual Revenue and Growth

xomarshmallow.com's annual sales on its online store amounted to $1.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
xomarshmallow.com revenue by year

xomarshmallow.com's monthly revenueOVER TIME
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Over the past three months, xomarshmallow.com revenue has experienced growth of 1.6%, compared to the preceding three months.

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xomarshmallow.com revenue growth for last six months
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Top products on xomarshmallow.comby revenue

#1 Funfetti Marshmallows (set of 12)
$20.9
Price
$67.5K
Revenue
#2 Best Sellers Marshmallow Variety Pack
$20.3
Price
$28.2K
Revenue
#3 Coconut Cake Marshmallow BonBombe™ (set of 2)
$14
Price
$26.2K
Revenue
#4 Pistachio Marshmallows (set of 12)
$12
Price
Revenue
#5 Limited Edition: Strawberry Cheesecake Marshmallows (set of 12)
$11.4
Price
Revenue
#6 Onward Checkout+
$2.4
Price
Revenue
#7 The Ultimate OMG Bundle
$59.4
Price
Revenue
#8 LIMITED EDITION: S'mores Marshmallows (set of 12)
$11.3
Price
Revenue
#9 Old Fashioned Mocktail Marshmallows (set of 12)
$11.1
Price
Revenue
#10 Butterscotch Brown Butter OMG (Ooey Marshmallow Goodness) - Limited Edition Flavor
$11.1
Price
Revenue
#1 Funfetti Marshmallows (set of 12)
$20.9
Price
$67.5K
Revenue
#2 Best Sellers Marshmallow Variety Pack
$20.3
Price
$28.2K
Revenue
#3 Coconut Cake Marshmallow BonBombe™ (set of 2)
$14
Price
$26.2K
Revenue
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OVERVIEW
In October 2025, xomarshmallow.com generated $100,905 in online sales, significantly exceeding the food_and_drink median of $49,912, while achieving a conversion rate of 3.50-4.00%, just shy of the industry high of 5.16%. The average order value (AOV) ranged between $50-75, close to the low end of the market, where a high AOV peaks at $334. With 41,653 sessions, xomarshmallow.com demonstrated robust traffic compared to the median of 14,922 sessions in the food_and_drink sector, highlighting its competitive presence despite being dwarfed by nespresso.com’s staggering $127,160,132 in revenue and 15,877,344 sessions.
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xomarshmallow.com competitors

In October 2025, xomarshmallow.com stands out in terms of revenue compared to its competitors. With a revenue of $100,905 and 1,602 transactions from 41,653 sessions, xomarshmallow.com has a competitive average order value (AOV) ranging from $50-75 and a conversion rate of 3.50-4.00%. wondermade.com, although boasting a higher AOV of $100-125, only generated $15,373 in revenue from 152 transactions and 3,310 sessions. Similarly, hammondscandies.com had a higher revenue of $181,860, but with 2,752 transactions from 62,120 sessions, their conversion rate falls in line with xomarshmallow.com at 4.00-4.50%. In contrast, squishmarshmallows.com and sugarandscribe.com have lower revenues, transactions, and sessions compared to xomarshmallow.com, indicating that xomarshmallow.com is a strong competitor in the marshmallow market.

wondermade.com screenshot
#1 wondermade.com
15.4K
Revenue
3.3K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
squishmarshmallows.com screenshot
#2 squishmarshmallows.com
2.1K
Revenue
1.3K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
northmallow.com screenshot
#3 northmallow.com
10.2K
Revenue
1.5K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
hammondscandies.com screenshot
#4 hammondscandies.com
181.9K
Revenue
62.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
sugarandscribe.com screenshot
#5 sugarandscribe.com
6.9K
Revenue
4.8K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
xomarshmallow.com vs top market performers
xomarshmallow.com
top retailers
conversion rate vs average order value for xomarshmallow.com and its competitors
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Revenue share by device at xomarshmallow.com

In October large majority of sales on xomarshmallow.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In October large majority of sales on xomarshmallow.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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xomarshmallow.com channels

Identify top traffic channels that drive growth for xomarshmallow.comand discover how performance of traffic channels has changed over time.

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xomarshmallow.com Google Ads spend

Evaluate xomarshmallow.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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xomarshmallow.com devices

Review xomarshmallow.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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xomarshmallow.com top markets

Explore xomarshmallow.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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xomarshmallow.com country & global rank

Assess the ranking of xomarshmallow.com among other retailers within its primary country and worldwide.

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