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May 2025

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Home/Insights/Retailers/wintercraft.com

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

wintercraft.com

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2.2K

Revenue

1.4K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED STATES
Website category: HOLIDAYS AND SEASONAL EVENTS

Wintercraft.com offers a wide range of winter-themed craft supplies and DIY project ideas. With a user-friendly interface, the website showcases various items including ice lantern molds, paper ornaments, and ice chandeliers. It also provides tutorials and offers inspiration for individuals looking to create winter decorations and luminaries.

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wintercraft.com's revenueOVER TIME
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Over the past three months, wintercraft.com revenue has experienced decline of 51%, compared to the preceding three months.

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wintercraft.com revenue decline for last six months

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Top products on wintercraft.comby revenue

#1 Deluxe Kit - Makes 12 Ice Globe Lanterns

$30

Price

$4.3K

Revenue

#2 Replacement Balloons (Current 2024 Balloons)

$5.2

Price

$1.7K

Revenue

#3 Let's Get Started: Introduction to Ice Lanterns

$50

Price

$1.4K

Revenue

#4 "Smurfy Blues" Insulated Waterproof Gloves

$22.9

Price

Revenue

#5 The Fluted 5-Gallon Ice Lantern Mold - NEW!

$13

Price

Revenue

#6 Ice Luminary Magic - 224 page full color DIY book

$30

Price

Revenue

#7 Multi-Color Waterproof LED Puck Light with Remote

$10

Price

Revenue

#8 Fluted Ice Lantern Kit with Waterproof LED Puck Light with Remote

$25

Price

Revenue

#9 Ice Luminary Magic - Ultimate Pack

$100

Price

Revenue

#10 Starter Kit - Makes 6 Globe Ice Lanterns

$20

Price

Revenue

#1 Deluxe Kit - Makes 12 Ice Globe Lanterns

$30

Price

$4.3K

Revenue

#2 Replacement Balloons (Current 2024 Balloons)

$5.2

Price

$1.7K

Revenue

#3 Let's Get Started: Introduction to Ice Lanterns

$50

Price

$1.4K

Revenue

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OVERVIEW

In May 2025, wintercraft.com in the HOLIDAYS AND SEASONAL EVENTS industry had a revenue of $2,222 with a median revenue of $23,932, while dharmann.com had the highest revenue at $288,010. The conversion rate for wintercraft.com was 2.00-2.50%, with a high of 3.33% and a low of 0.92% in the industry. The average order value (AOV) for wintercraft.com was $75-100, with a high of $264 and a low of $74 in the industry. wintercraft.com had 1,384 sessions, compared to 137,888 for dharmann.com and a median of 8,010 in the industry.

wintercraft.com competitors

In May 2025, wintercraft.com generated $2,222 in revenue from 29 transactions and 1,384 sessions, with an average order value (AOV) of $75-$100 and a conversion rate of 2.00-2.50%. Compared to its competitor booyahclean.com, which made $5,281 in revenue from 70 transactions and 2,547 sessions, with the same AOV range of $75-$100 but a slightly higher conversion rate of 2.50-3.00%, wintercraft.com lags behind in terms of revenue and metrics such as transactions and sessions. However, both companies have a similar AOV range, indicating a comparable pricing strategy. To compete effectively, wintercraft.com may need to focus on increasing its conversion rate and driving more traffic to its site to improve overall performance and revenue generation.

#1 booyahclean.com

5.3K

Revenue

2.5K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

booyahclean.com

wintercraft.com

$2.2K

TOP MARKET PERFORMERSby revenue

booyahclean.com

$5.3K

wintercraft.com

wintercraft.com vs top market performers

wintercraft.com

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Revenue share by device at wintercraft.com

In May large majority of sales on wintercraft.com, 61% was finalized on mobile devices, with 39% of sales coming from desktop devices.

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wintercraft.com channels

Identify top traffic channels that drive growth for wintercraft.comand discover how performance of traffic channels has changed over time.

wintercraft.com Google Ads spend

Evaluate wintercraft.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

wintercraft.com devices

Review wintercraft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

wintercraft.com top markets

Explore wintercraft.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.