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Jun 2025

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Home/Insights/Retailers/wintercraft.com

TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

wintercraft.com

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3.3K

Revenue

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

Main country of store: UNITED STATES
Website category: HOLIDAYS AND SEASONAL EVENTS

Wintercraft.com offers a wide range of winter-themed craft supplies and DIY project ideas. With a user-friendly interface, the website showcases various items including ice lantern molds, paper ornaments, and ice chandeliers. It also provides tutorials and offers inspiration for individuals looking to create winter decorations and luminaries.

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wintercraft.com's revenueOVER TIME
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Over the past three months, wintercraft.com revenue has experienced decline of 28%, compared to the preceding three months.

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wintercraft.com revenue decline for last six months

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Top products on wintercraft.comby revenue

#1 Deluxe Kit - Makes 12 Ice Globe Lanterns

$30

Price

$3.4K

Revenue

#2 Let's Get Started: Introduction to Ice Lanterns

$50

Price

$1.4K

Revenue

#3 Ice Luminary Magic - 224 page full color DIY book

$30

Price

$719.8

Revenue

#4 "Smurfy Blues" Insulated Waterproof Gloves

$20

Price

Revenue

#5 Replacement Balloons (Current 2023 Balloons)

$5.1

Price

Revenue

#6 Multi-Color Waterproof LED Puck Light with Remote

$10

Price

Revenue

#7 Fluted Ice Lantern Kit with Waterproof LED Puck Light with Remote

$25

Price

Revenue

#8 Ice Luminary Magic - Starter Pack

$60

Price

Revenue

#9 Ice Luminary Magic - Ultimate Pack

$100

Price

Revenue

#10 The Fluted 5-Gallon Ice Lantern Mold - NEW!

$13

Price

Revenue

#1 Deluxe Kit - Makes 12 Ice Globe Lanterns

$30

Price

$3.4K

Revenue

#2 Let's Get Started: Introduction to Ice Lanterns

$50

Price

$1.4K

Revenue

#3 Ice Luminary Magic - 224 page full color DIY book

$30

Price

$719.8

Revenue

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OVERVIEW

In June 2025, wintercraft.com in the HOLIDAYS AND SEASONAL EVENTS industry had a revenue of $3,252, with a median revenue of $33,003. The conversion rate ranged from 2.00-2.50%, while the highest was 2.69% and the lowest was 0.96%. The average order value (AOV) was between $75-100, with the highest AOV in the category being $254 and the lowest $73. The website had 2,017 sessions, while the highest number of sessions was 134,195 on dharmann.com, and the median sessions in the industry were 12,152.

wintercraft.com competitors

In June 2025, wintercraft.com is lagging behind its competitor booyahclean.com in terms of revenue, with wintercraft.com generating $3,252 compared to booyahclean.com's $8,929. booyahclean.com also has more transactions at 115, compared to wintercraft.com's 42. However, wintercraft.com has a higher average order value (AOV) range of $75-100, which is the same as booyahclean.com. In terms of sessions, booyahclean.com also outperforms wintercraft.com with 4,301 sessions compared to wintercraft.com's 2,017. When it comes to conversion rates, booyahclean.com is also ahead with a range of 2.50-3.00, while wintercraft.com has a slightly lower range of 2.00-2.50. Overall, wintercraft.com may need to focus on increasing its transactions and sessions to compete more effectively with booyahclean.com.

#1 booyahclean.com

8.9K

Revenue

4.3K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

booyahclean.com

wintercraft.com

$3.3K

TOP MARKET PERFORMERSby revenue

booyahclean.com

$8.9K

wintercraft.com

wintercraft.com vs top market performers

wintercraft.com

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Revenue share by device at wintercraft.com

In June large majority of sales on wintercraft.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

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wintercraft.com channels

Identify top traffic channels that drive growth for wintercraft.comand discover how performance of traffic channels has changed over time.

wintercraft.com Google Ads spend

Evaluate wintercraft.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

wintercraft.com devices

Review wintercraft.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

wintercraft.com top markets

Explore wintercraft.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.