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Nov 2025
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Home/Insights/Retailers/villycustom.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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5.3K
Revenue
Nov 25
955
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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Villycustom.com offers a variety of customizable bicycles for sale. Customers can choose from a range of bike styles, colors, and accessories to create a personalized ride. Additionally, the website provides detailed product descriptions, images, and specifications to assist potential buyers in making informed purchase decisions.

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villycustom.com Annual Revenue and Growth

villycustom.com's annual sales on its online store amounted to $614.2K in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$614.2K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
villycustom.com revenue by year

villycustom.com's monthly revenueOVER TIME
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Over the past three months, villycustom.com revenue has experienced decline of 65%, compared to the preceding three months.

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villycustom.com revenue decline for last six months
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OVERVIEW
In November 2025, villycustom.com, operating in the sports industry, generated $5,322 in online sales, significantly below the median revenue of $89,556, with the largest competitor, garmin.com, earning over $203 million. The site's conversion rate ranged from 2.00-2.50%, slightly below the high industry benchmark of 3.31%, while its average order value (AOV) of $275-300 was well below the industry high of $552. With 955 sessions, villycustom.com faces challenges compared to the median of 31,405 sessions, and the leader in this space, dickssportinggoods.com, attracting over 57 million sessions.
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villycustom.com competitors

In November 2025, villycustom.com reported a revenue of $5,322 with 19 transactions and 955 sessions, resulting in an average order value (AOV) of $275-$300 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, vivelo.com had a revenue of $4,965 with 6 transactions and 356 sessions, an AOV of $825-$850, and a conversion rate of 1.50-2.00%. rollbicycles.com only generated $976 in revenue with 1 transaction and 164 sessions, boasting a high AOV of $950-$975 but a lower conversion rate of 0.50-1.00%. On the other hand, firmstrong.com performed well with a revenue of $33,351, 93 transactions, and 8,928 sessions, an AOV of $350-$375, and a conversion rate of 1.00-1.50%. fanatikbike.com outperformed all with a revenue of $92,689, 289 transactions, and 118,277 sessions, an AOV of $300-$325, but a lower conversion rate of 0.00-0.50%.

vivelo.com screenshot
#1 vivelo.com
5K
Revenue
356.1
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
rollbicycles.com screenshot
#2 rollbicycles.com
975.9
Revenue
163.6
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
firmstrong.com screenshot
#3 firmstrong.com
33.4K
Revenue
8.9K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
fanatikbike.com screenshot
#4 fanatikbike.com
92.7K
Revenue
118.3K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
guardianbikes.com screenshot
#5 guardianbikes.com
7.6M
Revenue
779.2K
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
villycustom.com vs top market performers
villycustom.com
top retailers
conversion rate vs average order value for villycustom.com and its competitors
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Revenue share by device at villycustom.com

In November large majority of sales on villycustom.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In November large majority of sales on villycustom.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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villycustom.com channels

Identify top traffic channels that drive growth for villycustom.comand discover how performance of traffic channels has changed over time.

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villycustom.com Google Ads spend

Evaluate villycustom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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villycustom.com devices

Review villycustom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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villycustom.com top markets

Explore villycustom.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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villycustom.com country & global rank

Assess the ranking of villycustom.com among other retailers within its primary country and worldwide.

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