Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for viktos.comviktos.com

Start benchmarking for free
Sign in with GoogleSign up with Google
145.2K
Revenue
Dec 25
128.2K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
Loading...

Viktos.com is an online retailer that predominantly offers a wide range of clothing and accessories for outdoor enthusiasts and professionals. Their product inventory includes tactical gear, apparel, footwear, and bags, crafted using durable materials and functional designs. The website enables customers to explore various items tailored to outdoor activities and purchase them conveniently online.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

viktos.com Annual Revenue and Growth

viktos.com's annual sales on its online store amounted to $4.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.3M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
viktos.com revenue by year

viktos.com's monthly revenueOVER TIME
View real-time data

Over the past three months, viktos.com revenue has experienced growth of 38%, compared to the preceding three months.

View real-time data
viktos.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, viktos.com generated online sales revenue of $145,228, exceeding the SPORTS median of $110,843, with a conversion rate of 0.50-1.00%, below the industry's high of 2.62% and slightly above the low of 0.52%. The average order value (AOV) ranged from $175-200, well below the category's high of $632 but above the low of $106. The website attracted 128,156 sessions, surpassing the median of 41,382 but significantly trailing the leading competitor, gunbroker.com, which recorded 14,932,027 sessions.
Read more

viktos.com competitors

In December 2025, viktos.com outperformed its competitors in terms of revenue, with a total revenue of $145,228. This surpassed hidinghilda.com ($27,217), s4supplies.com ($18,586), and notchgear.com ($50,185). However, tacticaldistributors.com had a higher revenue of $538,935. viktos.com also had a higher number of transactions (787) compared to hidinghilda.com (146), s4supplies.com (168), and notchgear.com (1,029). Additionally, viktos.com had a higher conversion rate range of 0.50-1.00%, surpassing hidinghilda.com (2.00-2.50%), tacticaldistributors.com (1.00-1.50%), and s4supplies.com (1.00-1.50%). Overall, while viktos.com faced stiff competition, it demonstrated strength in revenue and transactions when compared to its competitors in December 2025.

hidinghilda.com screenshot
#1 hidinghilda.com
27.2K
Revenue
5.8K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
tacticaldistributors.com screenshot
#2 tacticaldistributors.com
538.9K
Revenue
180.5K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
s4supplies.com screenshot
#3 s4supplies.com
18.6K
Revenue
13K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
notchgear.com screenshot
#4 notchgear.com
50.2K
Revenue
19.1K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
gtmoriginal.com screenshot
#5 gtmoriginal.com
11.7K
Revenue
7K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
viktos.com vs top market performers
viktos.com
top retailers
conversion rate vs average order value for viktos.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at viktos.com

In December large majority of sales on viktos.com, 99% was finalized on desktop devices, with 1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on viktos.com, 99% was finalized on desktop devices, with 1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

viktos.com channels

Identify top traffic channels that drive growth for viktos.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

viktos.com Google Ads spend

Evaluate viktos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

viktos.com devices

Review viktos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

viktos.com top markets

Explore viktos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

viktos.com country & global rank

Assess the ranking of viktos.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard