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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for viktos.comviktos.com

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138.9K
Revenue
Jul 26
139.5K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$175-200
AOV
Jul 26
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Viktos.com is an online retailer that predominantly offers a wide range of clothing and accessories for outdoor enthusiasts and professionals. Their product inventory includes tactical gear, apparel, footwear, and bags, crafted using durable materials and functional designs. The website enables customers to explore various items tailored to outdoor activities and purchase them conveniently online.

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viktos.com Annual Revenue and Growth

viktos.com's annual sales on its online store amounted to $1.8M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.8M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
viktos.com revenue by year

viktos.com's monthly revenueOVER TIME
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Over the past three months, viktos.com revenue has experienced growth of 52%, compared to the preceding three months.

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viktos.com revenue growth for last six months
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OVERVIEW
In July 2026, viktos.com generated $139,000 in online sales, outperforming a typical store in the hunting and shooting category, which generates around $99,500. Its conversion rate ranged from 0.50-1.00%, which is within the typical store in the hunting and shooting category range of 0.52% to 2.5%. The average order value (AOV) was $175-200, also within the typical category range of $113 to $663. With 139,000 sessions, viktos.com significantly exceeded a typical store in the hunting and shooting category's 37,900 sessions, while the most-visited, gunbroker.com, sees 11.5 million.
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viktos.com competitors

The most significant gap between viktos.com and its competitor is in revenue, where viktos.com trails tacticaldistributors.com by $255,000 as of July 2026. While viktos.com generated $139,000 with 772 transactions and 139,000 sessions, tacticaldistributors.com reported an impressive $394,000 in revenue from 1,562 transactions over the same number of sessions. In terms of transactions, viktos.com ranks third, lagging behind notchgear.com by 1,060 transactions, which achieved 1,832 transactions despite its lower revenue of $71,600. Both viktos.com and its competitors share similar AOVs, but viktos.com’s conversion rate of 0.50-1.00% is notably lower than the 1.00-1.50% seen with tacticaldistributors.com and others. This analysis highlights viktos.com’s strong presence, yet it faces challenges in revenue and transaction volume compared to its competitors.

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AOV
viktos.com vs top market performers
viktos.com
top retailers
conversion rate vs average order value for viktos.com and its competitors
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Revenue share by device at viktos.com

In July large majority of sales on viktos.com, 99% was finalized on desktop devices, with 1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on viktos.com, 99% was finalized on desktop devices, with 1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries viktos.com operates in

viktos.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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viktos.com channels

Identify top traffic channels that drive growth for viktos.comand discover how performance of traffic channels has changed over time.

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viktos.com Google Ads spend

Evaluate viktos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viktos.com devices

Review viktos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viktos.com top markets

Explore viktos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viktos.com country & global rank

Assess the ranking of viktos.com among other retailers within its primary country and worldwide.

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