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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for viktos.comviktos.com

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102.3K
Revenue
Apr 26
81.7K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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Viktos.com is an online retailer that predominantly offers a wide range of clothing and accessories for outdoor enthusiasts and professionals. Their product inventory includes tactical gear, apparel, footwear, and bags, crafted using durable materials and functional designs. The website enables customers to explore various items tailored to outdoor activities and purchase them conveniently online.

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viktos.com Annual Revenue and Growth

viktos.com's annual sales on its online store amounted to $1.8M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
viktos.com revenue by year

viktos.com's monthly revenueOVER TIME
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Over the past three months, viktos.com revenue has experienced decline of 17%, compared to the preceding three months.

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viktos.com revenue decline for last six months
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OVERVIEW
In April 2026, viktos.com achieved $102,329 in online sales, slightly above the SPORTS median of $101,130, with sessions totaling 81,713, surpassing the median of 39,166. The site's conversion rate ranged between 0.50-1.00%, closely aligned with the industry’s lower spectrum, while its average order value (AOV) was between $175-200, notably below the high of $604. In contrast, the dominant player, gunbroker.com, generated a staggering $318,622,412 with 13,600,213 sessions. Overall, viktos.com remains competitive yet faces challenges to elevate its metrics further in this robust marketplace.
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viktos.com competitors

In April 2026, viktos.com reported a revenue of $102,329 from 566 transactions and 81,713 sessions, with an average order value (AOV) between $175 and $200, and a conversion rate ranging from 0.50% to 1.00%. Comparatively, tacticaldistributors.com outperformed all, generating $354,832 with a higher AOV of $250 to $275 and a conversion rate between 1.00% and 1.50%. notchgear.com also had notable metrics, achieving $77,551 in revenue with a high conversion rate of 5.00% to 5.50% despite a lower AOV of $50 to $75. hidinghilda.com and s4supplies.com reported revenues of $20,819 and $50,822 respectively, both having conversion rates between 2.00% and 2.50%. Overall, while viktos.com shows solid performance, tacticaldistributors.com and notchgear.com lead in revenue and efficiency metrics, indicating varying levels of market competition.

hidinghilda.com screenshot
#1 hidinghilda.com
20.8K
Revenue
6.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tacticaldistributors.com screenshot
#2 tacticaldistributors.com
354.8K
Revenue
121.5K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
s4supplies.com screenshot
#3 s4supplies.com
50.8K
Revenue
17.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
notchgear.com screenshot
#4 notchgear.com
77.6K
Revenue
25.3K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
gtmoriginal.com screenshot
#5 gtmoriginal.com
8.2K
Revenue
4.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
viktos.com vs top market performers
viktos.com
top retailers
conversion rate vs average order value for viktos.com and its competitors
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Revenue share by device at viktos.com

In April large majority of sales on viktos.com, 99% was finalized on desktop devices, with 1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on viktos.com, 99% was finalized on desktop devices, with 1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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viktos.com channels

Identify top traffic channels that drive growth for viktos.comand discover how performance of traffic channels has changed over time.

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viktos.com Google Ads spend

Evaluate viktos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viktos.com devices

Review viktos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viktos.com top markets

Explore viktos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viktos.com country & global rank

Assess the ranking of viktos.com among other retailers within its primary country and worldwide.

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