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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for viktos.comviktos.com

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105.1K
Revenue
Sep 25
120K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Viktos.com is an online retailer that predominantly offers a wide range of clothing and accessories for outdoor enthusiasts and professionals. Their product inventory includes tactical gear, apparel, footwear, and bags, crafted using durable materials and functional designs. The website enables customers to explore various items tailored to outdoor activities and purchase them conveniently online.

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viktos.com Annual Revenue and Growth

viktos.com's annual sales on its online store amounted to $4.3M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
viktos.com revenue by year

viktos.com's monthly revenueOVER TIME
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Over the past three months, viktos.com revenue has experienced decline of 22%, compared to the preceding three months.

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viktos.com revenue decline for last six months
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OVERVIEW
In September 2025, viktos.com, operating in the sports and hunting/shooting industry, generated online sales revenue of $105,090, surpassing the median of $97,179; however, its conversion rate remained low at 0.00-0.50%, below the industry high of 2.52%, while the average order value (AOV) ranged from $175 to $200, notably lower than the high of $635 in the sector. The site attracted 120,047 sessions, significantly exceeding the median of 38,020, yet dwarfed by industry leader gunbroker.com, which reported sessions totaling 12,770,933 and revenue soaring to $284,462,394.
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viktos.com competitors

In September 2025, viktos.com reported a revenue of $105,090 with 599 transactions and 120,047 sessions, boasting an average order value (AOV) range of $175-200 and a conversion rate between 0.00-0.50. In comparison, hidinghilda.com generated $23,910 in revenue from 125 transactions and 4,295 sessions, with a higher conversion rate of 2.50-3.00. tacticaldistributors.com outperformed both with $418,034 in revenue, 1,588 transactions, and 164,332 sessions, offering a higher AOV of $250-275 and a conversion rate between 0.50-1.00. s4supplies.com and notchgear.com fell behind viktos.com, with revenue figures of $57,611 and $51,634, and conversion rates ranging from 1.50-2.00 to 5.00-5.50, respectively. Overall, viktos.com showed competitive performance in terms of revenue and transactions, but there is room for improvement in conversion rate and AOV when compared to its competitors.

hidinghilda.com screenshot
#1 hidinghilda.com
23.9K
Revenue
4.3K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
tacticaldistributors.com screenshot
#2 tacticaldistributors.com
418K
Revenue
164.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
s4supplies.com screenshot
#3 s4supplies.com
57.6K
Revenue
26.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
notchgear.com screenshot
#4 notchgear.com
51.6K
Revenue
22.3K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
gtmoriginal.com screenshot
#5 gtmoriginal.com
15.1K
Revenue
9.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
viktos.com vs top market performers
viktos.com
top retailers
conversion rate vs average order value for viktos.com and its competitors
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Revenue share by device at viktos.com

In September large majority of sales on viktos.com, 99% was finalized on desktop devices, with 1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on viktos.com, 99% was finalized on desktop devices, with 1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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viktos.com channels

Identify top traffic channels that drive growth for viktos.comand discover how performance of traffic channels has changed over time.

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viktos.com Google Ads spend

Evaluate viktos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viktos.com devices

Review viktos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viktos.com top markets

Explore viktos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viktos.com country & global rank

Assess the ranking of viktos.com among other retailers within its primary country and worldwide.

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