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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for viktos.comviktos.com

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144.9K
Revenue
Jan 26
224.8K
Sessions
Jan 26
0.0-0.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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Viktos.com is an online retailer that predominantly offers a wide range of clothing and accessories for outdoor enthusiasts and professionals. Their product inventory includes tactical gear, apparel, footwear, and bags, crafted using durable materials and functional designs. The website enables customers to explore various items tailored to outdoor activities and purchase them conveniently online.

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viktos.com Annual Revenue and Growth

viktos.com's annual sales on its online store amounted to $1.8M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
viktos.com revenue by year

viktos.com's monthly revenueOVER TIME
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Over the past three months, viktos.com revenue has experienced growth of 32%, compared to the preceding three months.

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viktos.com revenue growth for last six months
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OVERVIEW
In January 2026, viktos.com generated $144,890 in online sales, surpassing the industry median of $109,374, yet lagging behind market leader gunbroker.com, which achieved $331,602,389. The site's conversion rate ranged between 0.00-0.50%, notably lower than the industry average of 2.57%, with sessions totaling 224,778, significantly above the median of 44,742. viktos.com’s average order value (AOV) fell between $150-175, while the high end in the category reached $639, indicating room for improvement in both conversion efficiency and AOV to better align with top competitors in the SPORTS sector.
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viktos.com competitors

In January 2026, viktos.com reported a revenue of $144,890 with 848 transactions and 224,778 sessions, resulting in an average order value (AOV) of $150-$175 and a conversion rate of 0.00-0.50%. Comparing this data to its competitors, tacticaldistributors.com outperformed viktos.com with a revenue of $467,604, 1,790 transactions, and 154,397 sessions, along with a higher AOV of $250-$275 and a conversion rate of 1.00-1.50%. On the other hand, notchgear.com had a lower revenue of $54,753 but a higher number of transactions at 1,249 and a higher conversion rate of 5.00-5.50% despite fewer sessions at 24,366. Overall, viktos.com falls behind tacticaldistributors.com in terms of revenue, transactions, and sessions, but surpasses notchgear.com in these metrics.

tacticaldistributors.com screenshot
#1 tacticaldistributors.com
467.6K
Revenue
154.4K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
notchgear.com screenshot
#2 notchgear.com
54.8K
Revenue
24.4K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
gtmoriginal.com screenshot
#3 gtmoriginal.com
14.5K
Revenue
8.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
truspec.com screenshot
#4 truspec.com
82.2K
Revenue
39.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
helikon-tex.com screenshot
#5 helikon-tex.com
552.1K
Revenue
469.8K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
viktos.com vs top market performers
viktos.com
top retailers
conversion rate vs average order value for viktos.com and its competitors
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Revenue share by device at viktos.com

In January large majority of sales on viktos.com, 99% was finalized on desktop devices, with 1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on viktos.com, 99% was finalized on desktop devices, with 1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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viktos.com channels

Identify top traffic channels that drive growth for viktos.comand discover how performance of traffic channels has changed over time.

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viktos.com Google Ads spend

Evaluate viktos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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viktos.com devices

Review viktos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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viktos.com top markets

Explore viktos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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viktos.com country & global rank

Assess the ranking of viktos.com among other retailers within its primary country and worldwide.

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